5 E commerce Trends You Need to Know for A Profitable 2018
E-commerce shopping and even business idea could be considered the new cool, no one wants to go out and shop and neither are people interesting in opening big marts which are helpful in one area of simply one city. The answer to all of this is the e-commerce websites.
In the article we will be knowing about the E-commerce Trends You Need to Know for A Profitable 2018. In a recent data that was released by U.S. census bureau shows impressive growth for the e-commerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years.
Let us know about the latest trend that are making the business ideas of e-commerce flourish and grow in the present frame.
1. A huge global market –
One of the best things that come with E-commerce websites is that it is a global market, as we discussed in the introduction section that it would become very difficult to earn huge profits, if we plan to put on a retail store in one city or even a chain in a country. On the other side of the coin, e-commerce websites are a global market, they help us shop from any corner of the world at a particular website, if it is on the world wide web.
It would not be a big task to buy a small keyring from a U.S. vendor sitting in Australia, if it is available on an e-commerce website. In fact, in a recent it was reported that more 57 percent of shoppers polled had purchased from an overseas retailer within the period of just six months.
2. Look beyond the giant – Amazon
Amazon is projected in the market to make up, half of the total market sale in the field of e-commerce websites available in the world. It is a massive market and is known to be covering more than half by the year 2021. The third – party merchants are accounted for a massive amount of 11.98 billion dollars in sales on Amazon during the first quarter of 2017 alone, signalling the power smaller brands have to take advantage of the e-commerce behemoth’s platform.
You can sell your products on various other websites on an online basics or can create your own for that matter. However, it is a new trend to manufacture goods and sell it on portals like that of the giant Amazon and walnut.
Also, using a system like Channel Ape allows you to connect all of your e-commerce integrations into your current systems.
3. Personalisation is the key –
Marketing personalisation is a two-way process, merchants have the ability to gather up all kinds of data about their customers and all the other prospects than ever before. Meanwhile it is also a truth that personalisation has become one of the most important prospects of the customers and consumers these days,
In the starting phase we could talk about personalised shopping expectations are all based on the demographics, previous buying and buyer experience, the browsing history and more. If you have data it is easy to personalise something in the website or for the consumer. This is one of the most budding trends of 2018 if the talk is about the e-commerce websites.
4. Chatbot conversations should be given good power –
According to the data from the e-Marketer it is proved that more than half of today’s social media users prefer to use messenger apps to connect with the big brand names, rather than tuning in to email, phone, or a traditional live chat session. Enter the chatbot, which is able to reach customers and give responses and answers to the questions in real – time, learning more about the same and personalising their shopping experience based on the responses delivered by them.
Moreover, the new found chatbots could be engaging with shoppers, without requiring them to install a native app. Chatbots could be integrated with famous platforms like that of – Skype, Kik and even the famous Facebook Messengering system, WhatsApp is also in the league.
5. The chances of fraud are negligible –
Retailers are known to lose billions and millions of dollars each year, courtesy to the frauds that happen in the society. Security and specialised services are something which each one of us is looking in a business frame. While there are already too ways for merchants to prevent the fraud, expect security to become a bigger priority in the coming years.
According to a report from Cyber-Source’s 2017 Online Fraud Benchmark shows that 58% of merchants considered that their address verification service should be one of their three most effective fraud-prevention tools that should be used. Other useful service were the verifications of the cards, fingerprints and many more, phone authentication and many more so that they could save themselves from any kind of frauds. Somewhere around 62 percent of merchants called the chargeback rate to be one of the most important and key performance indicators.
In the coming years it is sure that we will be seeing many more traders and retailers shifting their businesses online as it has become the new cool and people have started enjoying buying and selling online more than on any other possible medium. It is more globalised. Easily reachable as well as customer friendly to grow your empire to great heights in the near future. If you follow the above-mentioned pointers it will be way easy for you to provide to the consumers on real time basis.
HOW TO DESIGN A MODERN LOGO FOR YOUR BRAND IN 3 STEPS
HOW TO DESIGN A MODERN LOGO FOR YOUR BRAND IN 3 STEPS
Logos are synonymous with their brands and you usually think of a logo when you think about a brand. Logos have a major role in how the customers perceive a brand. So you obviously want a your brand’s logo to be exceptional, right? Here is a 3 step process to make a modern logo design for your brand.
How to make custom logo design in 3 steps:
Understanding your brand and its identity
Before you start making that logo or hire some professional logo design services, you have to be clear about the core principle and what your brand stands for. Here are a few questions you can ask yourself to have some clarity:
- Why did you start your brand, what’s the story behind it?
- What’s the thing that makes you special and different than the others?
- What are the values and beliefs of your brand?
Planning the logo design
Once you are clear on your brand’s identity, you can start planning the actual design of the logo. You can check out the competition’s logos to draw some inspiration. You need to be clear about the design aesthetic of the logo you want to have. Before you start making the logo or hire a logo maker, you need to have a few outlines for the design.
- Design type of the logo: You have to be clear about whether you need it be a contemporary logo design, typographic logo, or fun & quirky.
- Color: Colors play a major role. Different colors generate different feelings among audience. S you need to be clear about the brand identity and the audience.
- Typography: You also need to pick a font style which suits your brand’s image and your business well.
Designing the logo
Once you have come up with the plans and outlines for your logo, you can either make it yourself or get help of professional logo design services. If you’re working with a designer, it is very important to communicate your ideas properly. Here are a few tips to follow while designing the logo:
- Avoid using more than 2 fonts or 2 colors in your design
- It’s better if it works on both dark and light backgrounds
- Make sure the logo is made in vector format
Things to Consider Before Hiring WordPress Development Services India
Did you know, the internet is enriched with 24.7% of WordPress websites? With the ever increasing website and blogging trend, millions of people attracted toward blogging and start planning for their WordPress websites. Custom WordPress development has traveled a long way from traditional blogging system to popular CMS in the business world. If you want to get a custom WordPress, here are the things that need to be considered before hiring a WordPress firm.
- Determine Your Needs
WordPress has been the best platform for creating blogs and building E-commerce websites. The functionality of WordPress differs based on the requirements. So, it is important that you have a crystal clear idea of your requirements. Find out, for what purpose you need WordPress, Simply blog or want to run a complex, high-end e-commerce website. Once you find out the best wordpress development services India, you need to clearly explain your requirements, objectives etc.
- Sound Technical Experience
WordPress is derived from PHP code. But it doesn’t mean that you need to hire the PHP developer. Employing PHP developer for your website project development will be a wrong decision. Though WordPress is based on PHP, it is a scripting language. Hence, it is important that you hire a good wordpress developer for your website project. Also, make sure that the developer has core knowledge of HTML/CSS, MYSQL, Word press etc. So, choose the best developer who has strong knowledge and experience in WordPress.
- Innovative Team
Before hiring a developer, you need to hire a person who has a constant quest for learning. With the competitive and fast-changing world, one should stay confident and updated. Also, they should be able to deal all issues in the development stages. The most important thing is that hiring a PHP development firm not just needs a developer, but also a reliable team that includes programmer, software quality analyst, software tester etc.
- SEO Knowledge
No one says no for WordPress that comes with SEO features. As you know, SEO plays a vital role in promoting your website, it is important that you choose the company that provides WordPress site with stunning SEO features. From marketing your product to promoting your website to advertising your service, nothing can beat Search engine optimization. A well-organized e-commerce site with stunning SEO features is what every entrepreneur wants.
When it comes to hiring the best programming company, the milestone and budget are the biggest challenges that you might face. Choosing the firm that suits your budget is interesting. There are wide varieties of PHP Development Company out there from an online company to start up with a big company.
Keep in mind; it is not necessary that you choose CMM level 5 company. When you want to get your website developed at low rates, you can choose online firm or Startup Company. Also, you can hire an individual developer; however, the absence of team spirits and communication will have a negative impact on the deadlines and delivery.
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