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Social Media Marketing

Top 10 Social Selling Stats to Motivate Your Sales Approach

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The impact and evolution of digital media has created a shift in the buyer’s sales journey.

Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own.

If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.

First things first. Let’s define social selling (or, as we often call it personal marketing.).

What exactly is it?

Building on the definitions from here and here, social selling, at its core, is leveraging your social network to:

  • Cultivate new connections
  • Find and target the right leads
  • Educate and nurture prospects
  • Build trusted relationships with potential prospects and clients
  • Position you and your company as experts by answering questions and offering help
  • Share thoughtful content and meaningful insights during each step of the buying journey

Sounds pretty similar to what you’re already doing (or should be) with email and phone, right?

With over 40% of salespeople identifying prospecting as the most difficult part of sales, closing ranked next at 36%, and qualifying came in third at 22%, social selling and personal marketing can help increase your success in each of these areas.

In other words, sellers across all levels and industries need to be more active where their prospects actually are – online, and more specifically, on social media.

Whether you’re already on your way to being a social selling superstar or you’ve only dipped your toes in the water, the statistics and facts below will help you understand why you need to implement social selling and also provide some guidance as you shape or refine your social strategy.

#1. Social sellers attract 45% more opportunities than their peers, are 51% more likely to achieve quotas, and outsell their non-social counterparts 78% of the time. (LinkedIn)

Bottom line: Sales reps sell more by using social media.

Social selling is about building a connection with your audience beforethey buy your product or service.

It’s about providing resources that let prospects and customers know they can come to you not only for information about your product, but also for information on industry trends and general education.

#2. Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. (SalesForLife)


Social selling can make the sales process easier.

When you’re consistently sharing helpful content and engaging with your target audience, especially on the social platforms they use the most, you’re able to stay connected with potential buyers throughout the sales cycle and extend your reach to new audiences.

#3. 31% of B2B professionals said that social selling allowed them to build deeper relationships with their clients. (CSO Insights and Seismic)

While it may seem a bit creepy, social media has opened the door to learning about a person and their interests without necessarily speaking with them first.

What are their hobbies? What topics do they find interesting? Are they active in any networking or volunteer groups? What college or university did they attend?

Having access to this information gives you insight into the prospect or customer you want to connect with, and provides you with something in common to begin building the relationship.

#4. 39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads while a third said they earned more leads with the strategy, and 31% reported better relationships with clients because of it. (eMarketer)

Time saver. Pipeline filler. Relationship builder. Enough said.

#5. 84% of C-Level executives use social media to make purchasing choices. (Bambu)

It’s clear potential prospects and interested buyers are doing more research on social media than ever before.

They’re using it to shape and guide their buying decisions, and they’re using the educational resources provided on those platforms to gain important information.

#6. 92% of B2B buyers are using social media platforms specifically to engage with thought leaders in their industry. (Bambu)

Buyers want to do business with credible, knowledgeable, and authentic people and companies.

It means having confidence in your own knowledge and authority on a particular subject or industry, and then imparting that wisdom to your connections and followers.

Social selling is all about this. It helps you establish yourself as athought leader with an opinion and a point of view that can help them grow their business.

#7. 33% of users prefer to contact brands using social media rather than making a phone call. (Bambu)

Social media attracts customers at all points of the customer journey, from the early stages of research to the point when they are ready to purchase.

Being able to align your sales process and approach with it via social selling is the key to improving your win rate and increasing sales.

#8. 38% of salespeople say getting a response from prospects is getting harder. (HubSpot)

Your prospects and customers are inundated with messages every day and they’re doing more ignoring than responding.

Instead of trying to break through the clutter of their inbox, you must be active and involved on the platforms your prospects turn to when they are “in the moment” and ready to be entertained, educated, or make a purchase. Social media is just that.

#9. Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising. (LinkedIn)

Out of the 14 industries LinkedIn analyzed, all showed more than half of their revenue being influenced by their tool, Sales Navigator.

While achieving success in certain industries like technology, marketing, and advertising may not come as big of a surprise, non-tech industries like financial services are seeing equally strong results.

As social selling becomes more widely adopted, sales leaders now have more evidence that it could work for their businesses too, regardless of industry.

Start Social Selling Today!

Winning organizations are increasingly using social media throughout the sale process.

Whether your goal is to prospect new business by leveraging and growing your professional network on LinkedIn or establishing thought leadership presence by building a following on Twitter, social selling is a powerful strategy to start using today.

When you incorporate social media into your sales process, you can:

  • Generate leads quickly
  • Use it to get to know your prospects and customers better
  • Discover untapped sales opportunities by just listening to the conversations
  • Keep a pulse on the competition by monitoring their presence
  • Identify any shifts in competitive positioning so you can make a move too
  • Spark more relevant and meaningful conversations with prospective buyers
  • Establish yourself as a thought leader and subject matter expert

It’s critical to embrace and understand how social selling can help you gain influence, establish your credibility, sell ideas, attract customers, and ultimately increase revenue.

If you’re feeling intimidated by digital or social media, don’t let it overwhelm you.

Keep it simple by learning a few of the basics. Our Transitioning to Digital Ad Sales eBook can help get you started.

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Social Media Marketing

5 Ways to Grow Your Business with Social Media

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Have you ever thought of using social media to grow your business?  Well, we are sure you have, but the main question is how?

In recent years the popularity of social media has grown immensely, in fact, it has become one of the best mediums to grow your brand and overall business. You can use these mediums to connect with the global audience, apprise them about your brand or product and eventually grow your business on a global level by engaging with the target audiences.

According to a survey done in 2017 around 71% of people use social media and certainly, the number is expected to grow in the future. In addition around 75% of people who are using Facebook visit the site at least once in a day. The statistics give us an idea about the influence of social media and how it can be used to promote and grow your business.

Multiply the Leads

These days almost every business be it small or big are using social media to grow their business by finding more number of leads. However, the effective use of social media won’t only get you leads but through advanced target settings, you can get highly specific leads that focus on potential audience.

However, there are a number of hurdles that you need to tackle in order to get a better quality of leads.

To do this, you will have to generate quality content for various social media platforms. Your content must be optimized, interesting and unique in order to cater to a large number of audiences.

Try to generate relevant content that is:

  • Visually impressive and engaging, you can also use graphics to make your posts look even better.
  • Write content keeping in mind your target audience and readers.
  • Make sure to include call-to-action in order to make a sense of urgency.

Boost Search Engine Ranking

All in all there are a lot of misconceptions on this topic; however, the fact is that social media can help in boosting your ranking. Yes! That is true and will always be true. But the main question is how?

Actually, it is quite simply the authority of your site is directly proportional to the social media share rate. Consequently, it results in a better ranking of the pages on your site. Due to the influence of social media, many people prefer visiting your social media accounts before hitting your website. This is because they want to get a better understanding of your business, brand, and products.

 Keep a check on your competitor

Social media is actually one of the best ways to keep a check on your competitors. This way you can observe their each and every move, improve your business by having a competitive edge.

By knowing what they are posting, their interactions with the people, their upcoming products, and business strategies you can develop your own business plan, probably even better.

In fact, social media is a platform from where you can observe and learn a lot about your competition, by knowing the reasons that are helping them perform better.

However, this does not mean that you need to copy their plans and strategies. All you need to do is understand their strategy and upgrade it in a way that works best for you. Competitive analysis is nothing but understanding your competition through effectual analysis and learning from their mistakes.

Foster Brand Recognition

Well, every business needs recognition. Though for small businesses brand recognition is more important but even recognized brands need to update their brand to reach out to a maximum number of people. Every business launches new product lines that need to be promoted in order to cater to a large number of people.

This is where social media stands tall.

As compared to traditional ways of promoting your brand, social media is a powerful tool that can put your brand in the forefront quickly and easily.

Focus on creating quality content, eye-catching cover images, and infographic profile.

 Consistency is the key

Though social media has no limits you may not gain as much popularity in the beginning. The key is to stay focused and consistent. Consistency plays a crucial role in the social media popularity of your business.
Make sure to post relevant content, share links of your blog and articles, make a plan and rule by it. This way you are bound to engage your audience.

Final Words

When it comes to social media sky is the limit. Businesses can use social media platforms to promote their brands and help their business grow. Through effective social media plans and strategies, you can nurture your business to a whole new level. Now, you know how social media can influence your business and ultimately help in its growth. However, remember to focus on your goals and make the best use of these ever-growing platforms.

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Social Media Marketing

What is Social Signal and How Is It Useful for Websites & Blogs

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What is Social Signal and How Is It Useful for Websites & Blogs

We live in times of blogging and websites and we rely greatly on the Internet for numerous reasons. This is exactly why we have steady subscriptions to the Internet in every household out there. Subscribe to Spectrum Internet along with Spectrum TV Silver for great speeds and more discounts. Talking about blogging and websites, let’s talk about social signals. What exactly are social signals? Let’s discuss it.

What exactly is Social Signal?

Social Signal refers to gaining relevant rankings and more traffic for your website. Search Engine Optimization is, however, the primary source to get traffic on search engines but in many cases, bloggers and websites are not getting enough traffic to the websites and here comes the role of Social Signal. After SEO, Social Signal is the second basic source to get traffic. It can help you gain more visitors which you are unable to by doing SEO.

Social signals pertain to a website’s collective likes, shares, and total social media visibility by the search engines. These factors contribute immensely to the organic search ranking of a page and are also perceived as a form of citation, just like backlinks. Social media has become much more than a messaging and photo-sharing channel. Rather it has become a strong and impactful source on the SEO. It has become a significant platform and hence the need for creating effective social media strategies that focus on the promotion of high-value sales, campaigns, and products is pivotal.

SEO and Social Signals

The primary purpose of a search engine is to provide relevant and high-quality content to the searching users. A search engine is capable of gauging the quality and the frequency of how often a URL is used and seen through the web. We have witnessed that web communication has largely moved towards Social Media and for all the right reasons. This has made social media forums a strong and impactful source with a massive potential for marketing. And bloggers and websites can use this very feature to their advantage. Google and other search engines integrate social signals as ranking signals.

Why is Social Signal Important?

You should know that even if Twitter, Facebook, and other social media forums are not driving tons of sales to you, doesn’t mean that you don’t leverage them. And why is that? It’s because Google, Bing, and other search engines use data from all Social media sites in order to determine the ranking of your website. Take the instance of Moz. After Smashing Magazine mentioned it in a tweet, Google started to rank Moz as a Beginner’s Guide. This is just one example.

Page Ranking

If you already have a blog, or you are building a new one, or you have been doing blogging for like 3,4 weeks now, and unable to get the desired traffic, start working on your social signals to rank your site higher. Visitors play a pivotal role in the Blogging world and you need to make use of the social signal to improve your traffic and page ranking.

Social Backlinks

70% bloggers know exactly what is backlinking and how tough it really is to get backlinks from some of the top sites. Know that it is one hassling and laborious drill. If you are a new blogger, make it your first priority to augment your traffic through the social signal.

Increase the Social Signals

Since sharing has become a prevalent trend on major social media forums, social signals have become as significant to SEO as is editorial linking, content quality, and time on page. A comprehensive and well-planned social media strategy has to be designed to augment engagement on social media and this will pay off in raising your website’s ranking on search engines. Remember, content plays a pivotal role and is the key to success, provided it is valuable, informative, and entertaining. Original and high-quality content engenders more engaging and positive interaction than spammy and blatant advertising. So ensure producing excellent quality content.

Some tried and tested strategies for increasing the volume of social signals are:

  • Daily postings will help in keeping your brand on top of the social media feeds.
  • Use of images will greatly increase the interaction rates for all different types of social media forums.
  • Listen to what your followers and subscribers are saying about your page, brand, or products and ensure responding to critique in a very positive and constructive way.
  • Monitor through a number of FREE social media marketing Applications that can help you track retweets, shares, keywords, likes and so on.
  • Hosting giveaways and contests is a great idea to engage audience and users on social media.

To read more about social signals, and their significance in blogging and websites, check if you are in Spectrum Service Area and subscribe to a Spectrum TV and Internet package for smooth browsing.

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