How to Become an SEO Expert
To be an SEO expert, you have to have knowledge about a lot of things regarding general and advanced SEO and experiences of your own. One can only do freelancing with Back-linking but it will never be going to make you a Professional SEO Expert or Specialist.
If you want to be a successful SEO expert, you have to be concerned about a lot of things. Only Off-page Optimization is not enough to be an SEO-Guru; you must achieve expertise on On-Page, Off-Page, Key-Word Research, Content and other related topics. This post is for the ones who think themselves as an SEO expert with their little knowledge. Here, I will also discuss what you have to do to be an SEO expert and how can you get a high-level job for this. So shall we start?
First you have to know properly about The Web
Let me tell you something in plain simple English, “You Can Never Be an SEO Expert Unless You Have a Proper Knowledge about the Web since You Are Going to Do SEO on Websites”. So, you must have to know how to manage, customize and run websites, how does the server, domain, hosting, IP signal, CMS, etc. works because you might need to work on the Structure of Websites at any time. You have to be prepared to take any necessary steps if there is any problem in the Website and must know how you are going to apply Search engine Optimization to provide solutions.
It is a myth that you need to learn about Web Development to gain concepts about The Web. You can do it with just Google Searching.
To have better knowledge of HTML
HTML is the primary part of a Website. It gives birth the Website. A Search Engine only indexes the HTML code of a Website to index a particular site. So, you have to know HTML well to be a professional Search Engine Optimizer. You must know how to work with these specific fundamental tags such as <a>, alt, meta, title, <h1>, <strong>, <img> etc.
Knowing HTML does not include all the tags. So, do not panic. You can rapidly learn to use and work these tags with Google Search.
It is a must to know Keyword Research
Only a single mistaken keyword is enough to demolish an SEO project. On the other hand, a single accurate keyword is sufficient for your desired success. Some people believe that choosing an ideal/correct keyword means the half of the SEO is done
And to elect the accurate and lucrative keywords, you have to perceive keyword research. One thing is for sure, if you want to be an SEO expert you must perceive keyword research, how to ferret out a niche, how to detect low competition keywords, how to do competitor analysis etc.
You need to know about keyword trends therewithal. Which keyword is being searched oft-times, Which country is searching for the keyword more often, How many CPCs are therein etc. because, if you do not exert the particular keyword neither you will be able to get your desired number of visitors, nor you will be able to make room in Search parameter. Thus, you have to have detailed knowledge about keywords if you intend to become an SEO specialist.
You Have to gain expertise in Content Writing
There is an epigram, “Content is the king of SEO”. That means SEO is just a fantasy without Content. So, if you claim yourself as an SEO expert then you better have proper knowledge of Content Writing so that you can expertly write about any topic.
A professional Search Engine Optimizer means a good content writer since a better content attracts visitor and provides support to keep them in reach of your league as well. Why would anyone visit your website if it does not have informative and accurate content? Therefore, ask yourself, How you are going to write content? For whom you will be writing content, What are you going to write? How much should you write? When to write?
Well, it is not that easy to be a good content writer. You have to be fluent in English. Even if you are not fluent, keep writing and trying and practicing until you reach a point where you can, at least, write correct English. Take help from Other’s writings, follow their style, check where your mistakes are and correct them. Sooner or Later, your English will gradually improve.
You Must Know How to do proper On-Page optimization
On-page is one of the most significant parts of Search Engine Optimization. Without On-page, SEO is like walking a blind road and whoever walks on this road shall be called Blind SEO Experts. So, if you want not to be a Blind SEO Expert you better learn the A-Z of On-Page Optimization. There are different classes of On-Page Optimization. To do On-page Optimization, you have to know-
- How To Use Meta Tags.
- How To Do Title Optimization.
- How To Do Description Optimization.
- Keyword Density And Keyword Replacement.
- The Usages Of Sitemap.XML, Robots.Txt, Webmaster Tools, Analytics.
- Website Structure And Layout.
- URL Optimization.
- Image Optimization.
- The Usages Of Heading Tags (H1, H2, H3).
- How To Do Internal Linking Etc.
So, if you want to be an SEO-Guru, you should learn about On-Page Optimization in details. Otherwise, you will never get quality freelancing projects and even if you do, you would not be able complete them accurately.
You have to be an expert in Off-Page Optimization as well
Only On-Page optimization is not enough. To be a professional, you have to know Off-Page optimization too as it comes right after the On-page optimization. The word Off-Page Optimization refers to Promotion.
Again, only Back-link Building and Off-Page Optimization will not do any help if there is no planning. An SEO expert will always do Off-Page Optimization with proper planning. Plan will raise these questions in an SEO expert’s mind- How many back-linking are needed for the website? What types of back-linking are required? Where to get the back-links? Etc.
Below are the things that you need to attain to be an Off-page Optimization Expert-
- The Ability to Build Up Links In All Platforms.
- Anchor Text Optimization.
- Ferreting Out the Back-Link Websites In An Exact Way.
- Link-Wheel and Tire-Back-Linking.
- Page-Rank, Page/Domain Authority.
- Link Management.
- Citation (For Local SEO).
- Content Marketing and Promotion.
- Concept About Google Penguin Update..
There are a lot of other factors than the above ones but to be an expert; you have to achieve at least these significant factors.
Without On-Page Optimization, one cannot think about building a search-engine friendly website. On the contrary, without Off-page optimization, you can do the ranking of a website. Hence, to be an SEO specialist you have to master your skills on both of these matters.
Expertise on Analysis, Tracking and Budget Planning is also necessary
A Professional SEO Optimizer is the one who analyzes his work. So, you have to come up with the expertise on Analysis, Tracking, and Planning as well.
An SEO Expert is a solution provider and is also concerned about things such as How many visitors are visiting the website, Which keywords are attracting the visitors, Which keyword got the ranking, Why a keyword is not getting ranked, finding out the obstacles and how to fix them. Besides, if he uses anything that is paid, he will determine the budget and Return on Investment (ROI) and operate his work and link-tracking according to that. If you are not yet an expert on these matters, then you are still not an Expert in SEO too.
If you want to build up your career on Search Engine Optimization, then follow my instructions and advice. Whatever you do, do it properly. Claiming yourself as an expert in SEO with lesser knowledge is like a being a failure in the troop. It is hard to become an SEO expert in a short period but if you follow my above discussions and work as I have said then there could be a chance for you to become an expert in few months and build up your career along the way.
There is a huge demand for SEO experts in he whole world. Latterly in Bangladesh, the demand of SEO experts is gradually touching the heights of the sky. A lot of organizations are asking for Search Engine Optimizers. But the sad fact is the demanders are not even expert in SEO and thus, many people are losing work. This is not just only happening in local works but is happening in freelancing as well. People are losing works in Marketplaces because they are failing to fulfill the requirements of the buyers. But how long you will survive like this? A little hard work can make you a successful Search Engine Optimizer. Stop wasting your precious time in bidding and other useless stuff and start learning. The accurate knowledge in SEO can help you to make a bright career as this sector is coming to everyone’s concern lately. Soon it will be huge and there will be a lot of SEO experts. So, are you preparing yourself to make room in the Ocean of SEO experts?
If you really want to become SEO expert, thet get internship or training in the best SEO agency in Gurgaon, India
Top 10 Steps on How to Become an SEO Expert
Become an SEO Expert
In digital marketing, organic search is the heart of marketing because of its focus on and understanding of user intent, making an SEO specialist or expert a highly important marketing role. Search engine optimization experts are responsible for more than half the traffic on an average website, bringing in about 51% of all your site’s visitors. Considering that sites which manage to secure the top five positions on the SERPs receive an estimated 67.6% of clicks, it is clear that earning a top rank can have a tremendous impact on your business growth and revenue.
Earning those SEO specialist and expert spots, however, generally requires a strong understanding of SEO, including how to do it, the latest best practices, and how to measure your results. The idea of becoming a SEO expert can seem overwhelming to many. The algorithm used to rank search results is regularly changing and the best practices are continually adapting to these adjustments. There are also a variety of conflicting opinions concerning the most effective SEO practices because no one actually knows the algorithm. Effectively doing SEO also requires practitioners to have a good idea about how to run metrics and analyze sites so they can see the results of their efforts. It is no wonder why many people unfamiliar with SEO feel intimidated by the prospect.
It is possible, however, to begin the process of becoming a SEO expert from your desk chair. In fact, a few key steps can help you remain abreast of the latest developments and help you become a competent SEO marketer, benefiting both your organization and your professional aspirations.
Learn how to organize and operate an SEO team in BrightEdge’s free and insightful ebook on SEO Management.
The first steps to becoming a SEO expert
Google offers a great introductory read on the topic of SEO. The search engine’s Search Engine Optimization Starter Guide will offer you tremendous insight into what Google itself says is important for websites that want to improve their rank. This guide will offer you some information about how to organize your website, optimize your content, and measure your results. No matter how long you have been doing SEO, this guide will continue to be a helpful pamphlet to best practices.
It is also a good idea to familiarize yourself with the field by subscribing to a few key online publications. A few we particularly enjoy are Search Engine Watch, Search Engine Land, and Marketing Land. These publications contain articles written by industry leaders–like our own Jim Yu–about the latest topics and are often among the first to break the news about the latest developments in the industry. They break down subjects and provide analysis about the best ways to react to various Google changes.
There are also a number of helpful blogs that can supplement your learning. You want to focus on blogs that provide a range of SEO tips and advice, particularly those written by SEOs that are regularly performing research and uncovering new best practices for the field. Our own BrightEdge blog is a great choice for this endeavor. Our friends at Adobe also provide valuable insight.
With such a variety of different publications arriving in your inbox each day, it will be impossible to read every single article. Instead, to become an SEO expert you should focus on spending about 15-30 minutes each morning reading a minimum of the headlines and selecting a few key articles to explore that seem most applicable to you and your goals.
There are also a number of YouTube channels that can also be very helpful for those who learn better visually. Matt Cutts, formerly of Google’s search quality team, for example, has a number of different still-useful videos speaking about topics such as snippets, keywords, and backlinks.
Learn a succinct 4-step SEO methodology for generating results and returns in How to Maximize SEO ROI.
Dive into the numbers
You cannot do SEO in the modern age without numbers. An estimated 76% of B2C and 88% of B2B marketers say that they use content marketing for their business, which means that competition is fierce for the upper slots on the SERPs. Numbers and metrics are your key to becoming an SEO expert and understanding how people behave on your site, what interests them, and how your SEO efforts are impacting your overall business success.
Google Analytics is the starting point for uncovering many valuable site statistics. This platform will help you uncover behavior patterns, better understand your demographics, and where you need to improve to see some success. Given the value of Google Analytics, it is easy to see why the Google Analytics Academy is such an important asset in becoming an SEO expert. The lessons taught here will help you gain a better grasp of SEO metrics and how you can use numbers to create a more efficient, effective campaign.
Get certified to show you are an SEO expert
As you progress in your SEO training, it can be helpful to pursue a certification in the field. There are a few different options, including our BrightEdge Certification. Completing these courses can help you considerably professionally. It will offer even more insight into SEO and how to use a platform to further your endeavors. You will also have the credentials to communicate to others within your organization or when you apply for a new job that indicate your understanding of SEO. This will help you move forward and become a more hybrid marketer or find a position in an SEO-oriented field.
If you move forward with the BrightEdge certification, for example, you will not only enhance your SEO knowledge, but you will also learn more about how to use the unique BrightEdge platform. At BrightEdge, we have designed the technology you need to bring all the numbers you could want in SEO into a single place. From keyword or page analysis to easily-constructed charts that clearly show business performance in response to SEO efforts, our platform makes it easy to do SEO in the modern, competitive atmosphere in an easy and straightforward manner.
If you’re looking for a more entry-level way of assessing your SEO skills interactively, there are a multitude of SEO and digital marketing quizzes and tests out there to cut your teeth on, including our own suite of BrightEdge quizzes in SEO, content marketing, and digital marketing.
BrightEdge SEO Specialist Quizzes
Content Marketing Quizzes
BrightEdge Digital Marketing Quiz
- Level 1: Digital Marketing Quiz
Becoming an SEO expert requires perseverance and dedication, but it is possible to become comfortable with the material by spending a few minutes a day studying. Rather than becoming overwhelmed by the wealth of information, find a few valuable resources that you can use to gain the knowledge you need to succeed.
Summary of how to become an SEO specialist or expert:
- Train yourself in basic HTML editing, especially meta-tagging, H1, H2, and Href commands–it only will take a few hours
- Find a web site you can work on freely, many local businesses, like dentists and chiropractors will welcome the help
- Train yourself on the major CMS platforms, like WordPress and Drupal–it only will take a few hours
- Subscribe to and read SEO blogs, like Brightedge Blog
- Download SEO management white papers
- Review the BrightEdge Share presentation content
- Watch SEO how-to videos on YouTube
- Attend SEO industry conferences, like Share
- Write a post about SEO in your LinkedIn profile or an SEO related group
- Get SEO certified
We at BrightEdge will be happy to learn about your Smart Content goals and brainstorm ideas with you on how to implement the framework for your organization. Get started by downloading the Smart Content eBook.
Innovative Ways To Improve App Popularity and Acceptance
A mobile app is one of the greatest accomplishment for every business in the current consumer scenario. Though it doesn’t guarantee any assured returns to your business there will be a significant impact in engaging more customers to your business. If you are expecting to gain a significant monetization from your mobile app, you can go for a strong app marketing strategy to improve your app performance in terms of engagement, conversions, and retention. You can achieve successful results from your mobile app by implementing an app promotion strategy in line with the development, launch and long-term performance as well. There would be nothing to get even with an impressive and user-centered mobile app if the right users don’t know that it exists. In this regard, it is quite important for you to have a detailed app marketing strategy in place to promote your app product and gain significant returns quickly.
Have an effective marketing strategy in place
The marketing top aso companies strategy you plan for your unique mobile app should be envisioned to sell your app and its deliverables. An important factor you have to ensure is the effective publicity of your app to get its level best done for ranking top on various search results on the app stores. By implementing an engaging yet convincing marketing strategy your app will be able to attract user interests even before it is launched. In order to make your app marketing easier, you may split the process into three major phases – research and analysis, strategy planning and prioritizing, and conversion optimization.
Utilize Social Networking Channels
Social network sites offer digital marketers with effective opportunities to reach out to a vast number of potential audiences who are much interested in what they have to offer. By running sharing information about your app and business through organic or paid campaigns on social networking platforms like Facebook, Instagram or LinkedIn it will be easy to engage more people. Rather than trying to establishing your app promotion on all these channels, you can carefully choose the ones where most of your target customers are on. This will help you to focus more of your marketing efforts on those particular channels.
While involving in app marketing on social media sites you should necessarily analyze which channel most of your competition is on so that you can start promoting it. Your potential competition has to be identified in order to convince your targeted audience with the benefits of your app. By letting your customers know that your app is better than your competitors and why they should be using it, there will be a boost in the traffic to your app store page thereby impacting for more user acquisition.
You should focus more on engaging your social media audience by letting them know what your app really is and how it will help them. The needs of your customers should be addressed with the content marketing strategy for various social media channels. It is also important that you respond positively to the feedback and content sharing users make on your social media content. This will help to establish a strong relationship with your social media audience and impact for more user acquisitions on your mobile app. Effective communication with your potential customers will be an influential factor in making your marketing campaigns successful. This will also make users feel assured that you really care about customers satisfaction, thus generating more income from your app.
Your app shouldn’t be just another place that shows out your brand name. By hiring app marketing services from the best ASO agency your app will be ensured to have to best functionality that users will really benefit from. People are more likely to stay on the apps that offer them with real-time solutions for their needs.
Some of the outstanding and distinguishing features of your app should be promoted through various app marketing strategies including top app store optimization company and social media marketing. App marketers should consider giving their app a distinguished experience that makes your app brand favorite for potential customers. Most of the app marketing strategies are capable of gaining higher revenues from your app. The advanced techniques in app marketing will foster app growth in terms of revenue, popularity, and success.