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The Best Tools for Competitor Backlink Analysis

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From an SEO perspective, a site’s link profile is one of its most important attributes. Backlinks, in particular, can have a significant impact on performance, so it should be top of your agenda to maintain a healthy backlink profile at all costs.

Backlink analysis is a valuable part of any successful SEO strategy, yet it doesn’t need to stop with your own site. Building a clearer picture of your key competitors’ backlinks not only gives you a better understanding of the strengths and weaknesses of your competition, but also has the potential to highlight future backlink opportunities for your brand or business.

As with a lot of things in life, success relies on the experience of knowing exactly what to look for – as well as where to find it. Read on to discover more about the value of competitor backlink analysis and our recommendations on the best tools for the job.

Both SERP rankings and domain authority rely heavily on backlink profiles to determine which sites are popular and trustworthy. If your own profile pales in comparison to your main competitors, there’s every chance your search performance could suffer as a result.

Analysing your competitors’ backlinks requires time and, depending on the tools you choose, quite often money too. However, it’s hugely valuable for a number of reasons:

  • Identifying link building opportunities and building a strong foundation of backlinks for your own site
  • Gaining a stronger understanding of the key players within your industry and a sense of which brands and businesses are providing links
  • Providing an overview of why competitors are ranking where they are, the content titles and types that work well for them, and the content that doesn’t tend to acquire links naturally

We recommend identifying between 5 and 10 competitors to start with. Ahrefs offer guidance on identifying competitors and looting backlinks, yet more often than not a simple Google search is a great place to start.

## The right tools for the job

Once you’ve chosen your target competitors, the next step is to set about checking their backlinks. There are a wealth of tools out there – some free and some paid – that promise to do a very similar job. For the best results, it’s important to choose a tool that sources a large number of backlinks and offers a quick and efficient means of analysis. A few of our favourites include:

### Moz Open Site Explorer

Cost: unlimited use from $79/mo, or FREE to analyse up to three URLs per day (top 50 backlinks only)

OSE is a great all-round tool that provides the domain authority, page authority and backlinks of any domain in one easy-to-navigate portal. Once the list of backlinks has been generated, sort by DA to pinpoint those which are passing on the most link equity. As OSE is just one small part of the broader Moz suite, results can be less comprehensive than some of the other tools on the list. For a quick and easy overview of your competitor’s most valuable backlinks however, it’s difficult to beat.

### Majestic

Cost: from £39.99/mo

Majestic gives you the option to find and analyse your own backlink profile free of charge – but charges extra for competitor analysis. It’s a worthwhile spend however, as the tool frequently discovers backlinks that some of the less specialised tools miss. In fact, it’s the self-proclaimed largest link index database on the planet. The ability to compare up to 5 domains side-by-side comes in handy too, offering a clear view of how your own backlink profile stacks up against the competition.

### Ahrefs

Cost: from $99/mo

Another tool that focuses primarily on link analysis and rank tracking, Ahrefs is sophisticated in its ability to update with new backlinks every 15 minutes, giving you the chance to spot key opportunities in near real-time. Additional features, including a broken backlink checker, backlink growth graphs and the ability to create disavow files, make it a valuable tool for in-depth link analysis.

### SEMrush

Cost: from $99.95/mo

SEMrush is a comprehensive tool favoured by SEO professionals across the globe. Technical SEO audits, position tracking and recommendations for gaining more organic traffic are just a few of the services included, alongside a sophisticated backlink audit tool. As with Moz, the sheer breadth of tools offered by SEMrush means that the index of links on offer is more limited than with Ahrefs or Majestic, yet it benefits from offering far more besides.

Competitor backlink analysis is a must for any brand hoping to leapfrog their competition with minimal effort. Mining the backlink profiles of your key competitors can offer up a catalogue of valuable link opportunities for your own website, allowing you to make gains when ranking for key search terms within your field.

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2 Comments

  1. Pingback: SEO Agency - SEOExpertnow (seoexpertnow) | Pearltrees

  2. autoblinks

    June 27, 2018 at 9:32 pm

    Hi there. Thanks for this info! Really enjoyed reading this page.

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Digital Marketing

Top five Reasons why you need a Digital Marketing Strategy

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Top five Reasons why you need a Digital Marketing Strategy

Digital marketing is the new way of advertising but it is impossible to implement it the right way without first having a strategy planned out. Having a strategy will help provide some kind of direction and you will know exactly how to deal with things. Listed below are reasons as to why a business needs a digital marketing strategy.

To get direction

The purpose behind designing a strategy is to actually outline your objectives. Once you know what you want to achieve you can actually set a path. Make use of effective digital marketing tips and implement them to come up with best results. Having a proper plan will give you an estimate of the budget and also an idea about the resources required.

To get ahead of competitors

A business not involved in digital branding is likely to fail thereby having an online presence nowadays is a must. Customers actually prefer businesses that have availability on social media platforms and also a website on which they can view products. By clearly defining objectives a business can direct resources towards online marketing and engage in digital advertising in order to cater to a wider consumer base. Having said that it should be noted that an online reputation gives a business a competitive edge thereby a strategy will aid in deciding how to manage social media posts etc.

To encourage customer loyalty 

Online marketing means being on your toes all the time as updating your website is crucial. Customers will get bored if you don’t offer them something new which doesn’t always have to be a product but could be a new social media post or maybe a contest giving free giveaways. These strategies need to be thought of as they keep customers captivated. Other strategies such as personalized emails to customers are another way to obtain customer loyalty.

To save time and cost

Traditional marketing ways involve a high cost and can be time-consuming. Online marketing will help cater to the same target market for a fraction of the cost. However, this will only occur if proper planning is done beforehand and analytics have been researched upon….Read More on the link given below

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Digital Marketing

13 Seo Changes for Healthier Website Traffic Results

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13 Seo Changes for Healthier Website Traffic Results

The thirteen SEO changes suggested during this post can assist you to attain higher and greater consequences in Google and other main search engines.

SEO is about change 

SEO is regarding modification, either change you have to do because Google altered their procedures or changes you would like to do in order to recover your program rankings. What’s certain is that if you would like to prosper online, by either making your prevalence as a blogger or as a web business, you would like to be willing to alter the means you are doing SEO.

SEO isn’t somewhat static; it’s uninterruptedly developing affecting and obtaining full of a variety of things that embody a well-designed digital selling set up. Something you are doing on SEO can affect your campaign and the other way around i.e. your overall digital selling efforts affects your SEO.

Google SEO undoubtedly is much from static and so as to require a small part of the billions of guests that use Google to go looking online you would like to be inventive, able to create variations, willing to form tests (and wait to check the results) and be able to invest time and currency for reaching your final goals.

In my twelve year SEO occupation, I actually have created several changes to my SEO crusades and a few worked better than others. What I will be able to clarify below is what I believe are the most vital SEO services changes you’ll do currently for sooner and better results.

Finally and before moving into the changes, don’t forget that SEO is a couple of heap of tiny things that require figuring composed so as to reap good results. In different words creating only one or inadequate of the changes might not produce identical results as creating all the changes along.

Here are the variations that companies will embody to improve their SEO results. I will be able to make a case for in my next post how are you able to apply all the problems to improve your SEO results, stay tuned!….Read More on the link given below

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