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How a Chatbot eCommerce Salesman Help You Make a Profit



The use of artificial intelligence (AI) in ecommerce expanded the horizon for many retailers and became an integral part of a successful digital strategy for salesmen. Since 2000, there has been a 14X increase in the number of active AI startups, while 84% of enterprises believe that investing in AI will lead to greater competitive advantages.

However among many AI solutions, chatbots are actually one of the most beneficial AI-powered services for ecommerce. In the context of sales, chatbots can efficiently connect a business with leads and engage the target audience.

But can a chatbot help you develop your business by making it more profitable? Let’s review the ways in which chatbots operate and contribute to ecommerce growth.

The Role of Chatbots in eCommerce

The Twilio study found that 9 out of 10 global consumers want to message with brands. This implies that retailers have to adopt a system that enables integration with social media platforms such as Facebook Messenger, or to face the risk of losing customers due to a lack of active channels of communication. That’s why for many, chatbots are more than a trend, they are the perfect time and cost-saving tool for providing the kind of service customers prefer.

Speaking about the role of chatbots in ecommerce, we have to first define what a chatbot is. A chatbot represents a messaging service that customers can use to direct their queries toward a “bot” who has an immediate and accurate response to their requests.

While some bots are quite simple and able to respond based on specific “yes” and “no” functions, more evolved bots give you access to text messages and apps such as Facebook Messenger, Skype, Viber, and others.

So, why to use chatbots in ecommerce? Consider the following facts and do the math:


How Can a Chatbot Help Your Business?


This is the year of customers, and if you are looking for a solution to better attract, engage, and retain your consumers, now is the right time to use chatbot technology to your advantage. Keep in mind that you can develop and integrate a free chatbot within your ecommerce website and/or merge it with a compatible messaging system. These are important qualities only the best chatbot platform can provide.

Once you get acquainted with the chatbot system, you will discover the many benefits it has to offer for your ecommerce site. It will bring your business back to the basics by putting clients first, and transform dated processes starting with:

Customer Service

Chatbots never sleep, which means that you will be able to provide a 24/7 customer service. In other words, the site visitors can engage in a conversation with a bot anytime they want. A chatbot can successfully resolve customer queries and identify their needs about the product.

What’s more interesting, people are often not aware of the fact that they are talking to a bot. This is because the chatbots can recognize typing patterns and adjust the conversation according to the particular customer. In addition, they can also push notifications about products, discounts, etc.

Lead Conversion

As previously mentioned, chatbots are vital for getting in touch with prospects. But beyond reaching out, they can also help you convert these prospects into loyal consumers. For example, a bot can send facts, tips, recommendations, and notifications on your business offerings to subscribers on a daily basis.

Apart from promoting products and services, the bot can also provide a link for an easy purchase. So the use of chatbots is not only a good marketing tactic, but a constant lead reminder that gives them suggestions and navigates their shopping experience toward your organization as well.


Are you familiar with the concept of cross and up-selling? Basically, they stand for increasing sales by influencing the customer’s purchase decision. Traditionally, the customer will come to the store to buy a product, but the salesperson would recommend an additional item that goes with that type of purchase or recommend another product that might be a better fit.

For instance, you go out to purchase the perfect pair of shoes, but you end up buying a pair of socks as well, or more expansive shoes than you originally intended. Now, this is hard to do online, that’s if you don’t have a chatbot. Chatbots are able to access the buyer’s history and recommend products they might like.

Also, chatbots have the power to lower the rate of cart abandonment. They will approach consumers and ask if they wish to continue with the purchase, but it’s important to remember that their use is not limited to customers only. You can also use a chatbot to make payments and simplify the ordering process.


Chatbots are the tool of the future and 64% of Americans already agree with this claim. By 2020, people will have more conversations with bots than their spouses. When it comes to ecommerce, there will be no other way to nurture sales than by leveraging the AI-powered chatbots. After all, the chatbots are here to stay, and the main reason for this is their ability to transform an ecommerce business and turn it into a profitable brand.

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Logos are synonymous with their brands and you usually think of a logo when you think about a brand. Logos have a major role in how the customers perceive a brand. So you obviously want a your brand’s logo to be exceptional, right? Here is a 3 step process to make a modern logo design for your brand.

How to make custom logo design in 3 steps:

  1. Understand
  2. Plan
  3. Design

Understanding your brand and its identity

Before you start making that logo or hire some professional logo design services, you have to be clear about the core principle and what your brand stands for. Here are a few questions you can ask yourself to have some clarity:

  • Why did you start your brand, what’s the story behind it?
  • What’s the thing that makes you special and different than the others?
  • What are the values and beliefs of your brand?

Planning the logo design

Once you are clear on your brand’s identity, you can start planning the actual design of the logo. You can check out the competition’s logos to draw some inspiration. You need to be clear about the design aesthetic of  the logo you want to have. Before you start making the logo or hire a logo maker, you need to have a few outlines for the design.

  • Design type of the logo: You have to be clear about whether you need it be a contemporary logo design, typographic logo, or fun & quirky.
  • Color: Colors play a major role. Different colors generate different feelings among audience. S you need to be clear about the brand identity and the audience.
  • Typography:  You also need to pick a font style which suits your brand’s image and your business well.

Designing the logo

Once you have come up with the plans and outlines for your logo, you can either make it yourself or  get help of professional logo design services. If you’re working with a designer, it is very important to communicate your ideas properly. Here are a few tips to follow while designing the logo:

  • Avoid using more than 2 fonts or 2 colors in your design
  • It’s better if it works on both dark and light backgrounds
  • Make sure the logo is made in vector format
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5 E commerce Trends You Need to Know for A Profitable 2018



5 E commerce Trends You Need to Know for A Profitable 2018

5 E commerce Trends You Need to Know for A Profitable 2018

E-commerce shopping and even business idea could be considered the new cool, no one wants to go out and shop and neither are people interesting in opening big marts which are helpful in one area of simply one city. The answer to all of this is the e-commerce websites.

In the article we will be knowing about the E-commerce Trends You Need to Know for A Profitable 2018. In a recent data that was released by U.S. census bureau shows impressive growth for the e-commerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years.

Let us know about the latest trend that are making the business ideas of e-commerce flourish and grow in the present frame.

1. A huge global market –

One of the best things that come with E-commerce websites is that it is a global market, as we discussed in the introduction section that it would become very difficult to earn huge profits, if we plan to put on a retail store in one city or even a chain in a country. On the other side of the coin, e-commerce websites are a global market, they help us shop from any corner of the world at a particular website, if it is on the world wide web.

It would not be a big task to buy a small keyring from a U.S. vendor sitting in Australia, if it is available on an e-commerce website. In fact, in a recent it was reported that more 57 percent of shoppers polled had purchased from an overseas retailer within the period of just six months.

2. Look beyond the giant – Amazon

Amazon is projected in the market to make up, half of the total market sale in the field of e-commerce websites available in the world. It is a massive market and is known to be covering more than half by the year 2021. The third – party merchants are accounted for a massive amount of 11.98 billion dollars in sales on Amazon during the first quarter of 2017 alone, signalling the power smaller brands have to take advantage of the e-commerce behemoth’s platform.

You can sell your products on various other websites on an online basics or can create your own for that matter. However, it is a new trend to manufacture goods and sell it on portals like that of the giant Amazon and walnut.

Also, using a system like Channel Ape allows you to connect all of your e-commerce integrations into your current systems.

 3. Personalisation is the key –

Marketing personalisation is a two-way process, merchants have the ability to gather up all kinds of data about their customers and all the other prospects than ever before. Meanwhile it is also a truth that personalisation has become one of the most important prospects of the customers and consumers these days,

In the starting phase we could talk about personalised shopping expectations are all based on the demographics, previous buying and buyer experience, the browsing history and more. If you have data it is easy to personalise something in the website or for the consumer. This is one of the most budding trends of 2018 if the talk is about the e-commerce websites.

4. Chatbot conversations should be given good power –

According to the data from the e-Marketer it is proved that more than half of today’s social media users prefer to use messenger apps to connect with the big brand names, rather than tuning in to email, phone, or a traditional live chat session. Enter the chatbot, which is able to reach customers and give responses and answers to the questions in real – time, learning more about the same and personalising their shopping experience based on the responses delivered by them.

Moreover, the new found chatbots could be engaging with shoppers, without requiring them to install a native app. Chatbots could be integrated with famous platforms like that of – Skype, Kik and even the famous Facebook Messengering system, WhatsApp is also in the league.

5. The chances of fraud are negligible –

Retailers are known to lose billions and millions of dollars each year, courtesy to the frauds that happen in the society. Security and specialised services are something which each one of us is looking in a business frame. While there are already too ways for merchants to prevent the fraud, expect security to become a bigger priority in the coming years.

According to a report from Cyber-Source’s 2017 Online Fraud Benchmark shows that 58% of merchants considered that their address verification service should be one of their three most effective fraud-prevention tools that should be used. Other useful service were the verifications of the cards, fingerprints and many more, phone authentication and many more so that they could save themselves from any kind of frauds. Somewhere around 62 percent of merchants called the chargeback rate to be one of the most important and key performance indicators.

In the coming years it is sure that we will be seeing many more traders and retailers shifting their businesses online as it has become the new cool and people have started enjoying buying and selling online more than on any other possible medium. It is more globalised. Easily reachable as well as customer friendly to grow your empire to great heights in the near future. If you follow the above-mentioned pointers it will be way easy for you to provide to the consumers on real time basis.

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