Social media is constantly evolving and is continuing to play a major role in any small business’s digital media marketing strategy. As Nathan Mendenhall opines, it is vitally important to have “a solid social media strategy [as it] will help you navigate towards business goals through the ever-changing social landscape”.
His commentary has hit the nail on the head. We are indeed living in an “ever-changing social landscape.” 2016 was a year where the social landscape changed immensely, from the recent political events, including racism, xenophobia, and social protests made, and continue to make, global headline news, to the way it influenced the way business and clients interact with each other. Social media platforms such as Facebook and Twitter
were the driving factors that helped protest organizers inform people about the details of the protests.
The impact of social media
Social media has not only made an enormous impact on the socio-political landscape in 2016, it has also changed the digital media marketing landscape. It has made a significant impact on the way businesses engage with customers and has also opened the doors for businesses to develop unique, creative marketing campaigns in order to attract new customers and retain existing customers.
However, 2017 is nearly over and we need to look forward to 2018.
The impact of social media on SME’s in 2018
According to Madame Clicquot, “the world is in perpetual motion, and we must invent the things of tomorrow… Act with audacity.”
One thing is certain – social media is here to stay and will play a major role in the way we market our products. As digital media marketing strategists, we need to ask ourselves what our customers are looking for and how can we persuade them to buy our products?
Here are my predictions for 2018:
Customers are looking for a vicarious experience.
They want to feel what it is like to be involved in an event. Live video streaming, 360-degree images, and real-time posting will immerse the customer in our brand. Facebook, Instagram, and Snap are great channels for posting real-time photos and video streaming. The best way to explain how video streaming can have a positive impact on our pro.
For example, I manufacture a brand of running shoes and I am wearing them to run a tough trail race. Customers want to know what it feels like to run up the side of a mountain and back down again so I attach a small video camera to my head and stream my race live as I run it. Viewers will feel both my pain during the race and my sense of achievement as I finish the race. Consequently, customers will associate my brand of running shoes with sheer guts and determination. This will encourage them to purchase my products.
Twitter’s star will continue to wane
Twitter seems to have lost its momentum as a social media platform. Its value proposition seems to have diluted to the extent that it is losing it’s impetus and it’s ability to play a meaningful role as an influencer. As a result, other social media channels such as Facebook, Instagram, and even Whatsapp have taken over.
I believe that Twitter still has a place in the SME’s digital media marketing toolbox; however, it is worth monitoring where Twitter as a brand will end up in 2018.
The evolution of Facebook marketing
“Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the online marketing industry.” This is the opinion of Roshni Chhabria in her opinion piece entitled “Facebook Marketing Trends: What to expect in 2017.”
Companies from large corporations to SMEs are leveraging the power of Facebook marketing, allowing them to engage with their customers in a meaningful way. In a nutshell, Facebook is now seen and will continue to be seen as a powerful marketing tool. It is also important to note that new features are continuously added to Facebook so it’s a good idea to keep up to date with these new features and change your digital media marketing strategy to incorporate these new features.
The importance of Geolocation marketing
Geolocation marketing is on the rise and will continue to play a prominent role in social media marketing in 2018. In the case of a business whose values proposition is relevant to the local community, local advertising is more valuable to the business than global advertising.
You can use Google, Facebook, Instagram and geographical location advertising to alert the local community to your business offering.
Not only is social media marketing is here to stay, it will continue to play a major role in your business’s digital media marketing strategy. Embrace the changing landscape and use it to leverage sales and grow your business.
5 Ways to Grow Your Business with Social Media
Have you ever thought of using social media to grow your business? Well, we are sure you have, but the main question is how?
In recent years the popularity of social media has grown immensely, in fact, it has become one of the best mediums to grow your brand and overall business. You can use these mediums to connect with the global audience, apprise them about your brand or product and eventually grow your business on a global level by engaging with the target audiences.
According to a survey done in 2017 around 71% of people use social media and certainly, the number is expected to grow in the future. In addition around 75% of people who are using Facebook visit the site at least once in a day. The statistics give us an idea about the influence of social media and how it can be used to promote and grow your business.
Multiply the Leads
These days almost every business be it small or big are using social media to grow their business by finding more number of leads. However, the effective use of social media won’t only get you leads but through advanced target settings, you can get highly specific leads that focus on potential audience.
However, there are a number of hurdles that you need to tackle in order to get a better quality of leads.
To do this, you will have to generate quality content for various social media platforms. Your content must be optimized, interesting and unique in order to cater to a large number of audiences.
Try to generate relevant content that is:
- Visually impressive and engaging, you can also use graphics to make your posts look even better.
- Write content keeping in mind your target audience and readers.
- Make sure to include call-to-action in order to make a sense of urgency.
Boost Search Engine Ranking
All in all there are a lot of misconceptions on this topic; however, the fact is that social media can help in boosting your ranking. Yes! That is true and will always be true. But the main question is how?
Actually, it is quite simply the authority of your site is directly proportional to the social media share rate. Consequently, it results in a better ranking of the pages on your site. Due to the influence of social media, many people prefer visiting your social media accounts before hitting your website. This is because they want to get a better understanding of your business, brand, and products.
Keep a check on your competitor
Social media is actually one of the best ways to keep a check on your competitors. This way you can observe their each and every move, improve your business by having a competitive edge.
By knowing what they are posting, their interactions with the people, their upcoming products, and business strategies you can develop your own business plan, probably even better.
In fact, social media is a platform from where you can observe and learn a lot about your competition, by knowing the reasons that are helping them perform better.
However, this does not mean that you need to copy their plans and strategies. All you need to do is understand their strategy and upgrade it in a way that works best for you. Competitive analysis is nothing but understanding your competition through effectual analysis and learning from their mistakes.
Foster Brand Recognition
Well, every business needs recognition. Though for small businesses brand recognition is more important but even recognized brands need to update their brand to reach out to a maximum number of people. Every business launches new product lines that need to be promoted in order to cater to a large number of people.
This is where social media stands tall.
As compared to traditional ways of promoting your brand, social media is a powerful tool that can put your brand in the forefront quickly and easily.
Focus on creating quality content, eye-catching cover images, and infographic profile.
Consistency is the key
Though social media has no limits you may not gain as much popularity in the beginning. The key is to stay focused and consistent. Consistency plays a crucial role in the social media popularity of your business.
Make sure to post relevant content, share links of your blog and articles, make a plan and rule by it. This way you are bound to engage your audience.
When it comes to social media sky is the limit. Businesses can use social media platforms to promote their brands and help their business grow. Through effective social media plans and strategies, you can nurture your business to a whole new level. Now, you know how social media can influence your business and ultimately help in its growth. However, remember to focus on your goals and make the best use of these ever-growing platforms.
What is Social Signal and How Is It Useful for Websites & Blogs
What is Social Signal and How Is It Useful for Websites & Blogs
We live in times of blogging and websites and we rely greatly on the Internet for numerous reasons. This is exactly why we have steady subscriptions to the Internet in every household out there. Subscribe to Spectrum Internet along with Spectrum TV Silver for great speeds and more discounts. Talking about blogging and websites, let’s talk about social signals. What exactly are social signals? Let’s discuss it.
What exactly is Social Signal?
Social Signal refers to gaining relevant rankings and more traffic for your website. Search Engine Optimization is, however, the primary source to get traffic on search engines but in many cases, bloggers and websites are not getting enough traffic to the websites and here comes the role of Social Signal. After SEO, Social Signal is the second basic source to get traffic. It can help you gain more visitors which you are unable to by doing SEO.
Social signals pertain to a website’s collective likes, shares, and total social media visibility by the search engines. These factors contribute immensely to the organic search ranking of a page and are also perceived as a form of citation, just like backlinks. Social media has become much more than a messaging and photo-sharing channel. Rather it has become a strong and impactful source on the SEO. It has become a significant platform and hence the need for creating effective social media strategies that focus on the promotion of high-value sales, campaigns, and products is pivotal.
SEO and Social Signals
The primary purpose of a search engine is to provide relevant and high-quality content to the searching users. A search engine is capable of gauging the quality and the frequency of how often a URL is used and seen through the web. We have witnessed that web communication has largely moved towards Social Media and for all the right reasons. This has made social media forums a strong and impactful source with a massive potential for marketing. And bloggers and websites can use this very feature to their advantage. Google and other search engines integrate social signals as ranking signals.
Why is Social Signal Important?
You should know that even if Twitter, Facebook, and other social media forums are not driving tons of sales to you, doesn’t mean that you don’t leverage them. And why is that? It’s because Google, Bing, and other search engines use data from all Social media sites in order to determine the ranking of your website. Take the instance of Moz. After Smashing Magazine mentioned it in a tweet, Google started to rank Moz as a Beginner’s Guide. This is just one example.
If you already have a blog, or you are building a new one, or you have been doing blogging for like 3,4 weeks now, and unable to get the desired traffic, start working on your social signals to rank your site higher. Visitors play a pivotal role in the Blogging world and you need to make use of the social signal to improve your traffic and page ranking.
70% bloggers know exactly what is backlinking and how tough it really is to get backlinks from some of the top sites. Know that it is one hassling and laborious drill. If you are a new blogger, make it your first priority to augment your traffic through the social signal.
Increase the Social Signals
Since sharing has become a prevalent trend on major social media forums, social signals have become as significant to SEO as is editorial linking, content quality, and time on page. A comprehensive and well-planned social media strategy has to be designed to augment engagement on social media and this will pay off in raising your website’s ranking on search engines. Remember, content plays a pivotal role and is the key to success, provided it is valuable, informative, and entertaining. Original and high-quality content engenders more engaging and positive interaction than spammy and blatant advertising. So ensure producing excellent quality content.
Some tried and tested strategies for increasing the volume of social signals are:
- Daily postings will help in keeping your brand on top of the social media feeds.
- Use of images will greatly increase the interaction rates for all different types of social media forums.
- Listen to what your followers and subscribers are saying about your page, brand, or products and ensure responding to critique in a very positive and constructive way.
- Monitor through a number of FREE social media marketing Applications that can help you track retweets, shares, keywords, likes and so on.
- Hosting giveaways and contests is a great idea to engage audience and users on social media.
To read more about social signals, and their significance in blogging and websites, check if you are in Spectrum Service Area and subscribe to a Spectrum TV and Internet package for smooth browsing.
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