HOW TO DESIGN A MODERN LOGO FOR YOUR BRAND IN 3 STEPS
Logos are synonymous with their brands and you usually think of a logo when you think about a brand. Logos have a major role in how the customers perceive a brand. So you obviously want a your brand’s logo to be exceptional, right? Here is a 3 step process to make a modern logo design for your brand.
How to make custom logo design in 3 steps:
Understanding your brand and its identity
Before you start making that logo or hire some professional logo design services, you have to be clear about the core principle and what your brand stands for. Here are a few questions you can ask yourself to have some clarity:
- Why did you start your brand, what’s the story behind it?
- What’s the thing that makes you special and different than the others?
- What are the values and beliefs of your brand?
Planning the logo design
Once you are clear on your brand’s identity, you can start planning the actual design of the logo. You can check out the competition’s logos to draw some inspiration. You need to be clear about the design aesthetic of the logo you want to have. Before you start making the logo or hire a logo maker, you need to have a few outlines for the design.
- Design type of the logo: You have to be clear about whether you need it be a contemporary logo design, typographic logo, or fun & quirky.
- Color: Colors play a major role. Different colors generate different feelings among audience. S you need to be clear about the brand identity and the audience.
- Typography: You also need to pick a font style which suits your brand’s image and your business well.
Designing the logo
Once you have come up with the plans and outlines for your logo, you can either make it yourself or get help of professional logo design services. If you’re working with a designer, it is very important to communicate your ideas properly. Here are a few tips to follow while designing the logo:
- Avoid using more than 2 fonts or 2 colors in your design
- It’s better if it works on both dark and light backgrounds
- Make sure the logo is made in vector format
Innovative Ways To Improve App Popularity and Acceptance
A mobile app is one of the greatest accomplishment for every business in the current consumer scenario. Though it doesn’t guarantee any assured returns to your business there will be a significant impact in engaging more customers to your business. If you are expecting to gain a significant monetization from your mobile app, you can go for a strong app marketing strategy to improve your app performance in terms of engagement, conversions, and retention. You can achieve successful results from your mobile app by implementing an app promotion strategy in line with the development, launch and long-term performance as well. There would be nothing to get even with an impressive and user-centered mobile app if the right users don’t know that it exists. In this regard, it is quite important for you to have a detailed app marketing strategy in place to promote your app product and gain significant returns quickly.
Have an effective marketing strategy in place
The marketing top aso companies strategy you plan for your unique mobile app should be envisioned to sell your app and its deliverables. An important factor you have to ensure is the effective publicity of your app to get its level best done for ranking top on various search results on the app stores. By implementing an engaging yet convincing marketing strategy your app will be able to attract user interests even before it is launched. In order to make your app marketing easier, you may split the process into three major phases – research and analysis, strategy planning and prioritizing, and conversion optimization.
Utilize Social Networking Channels
Social network sites offer digital marketers with effective opportunities to reach out to a vast number of potential audiences who are much interested in what they have to offer. By running sharing information about your app and business through organic or paid campaigns on social networking platforms like Facebook, Instagram or LinkedIn it will be easy to engage more people. Rather than trying to establishing your app promotion on all these channels, you can carefully choose the ones where most of your target customers are on. This will help you to focus more of your marketing efforts on those particular channels.
While involving in app marketing on social media sites you should necessarily analyze which channel most of your competition is on so that you can start promoting it. Your potential competition has to be identified in order to convince your targeted audience with the benefits of your app. By letting your customers know that your app is better than your competitors and why they should be using it, there will be a boost in the traffic to your app store page thereby impacting for more user acquisition.
You should focus more on engaging your social media audience by letting them know what your app really is and how it will help them. The needs of your customers should be addressed with the content marketing strategy for various social media channels. It is also important that you respond positively to the feedback and content sharing users make on your social media content. This will help to establish a strong relationship with your social media audience and impact for more user acquisitions on your mobile app. Effective communication with your potential customers will be an influential factor in making your marketing campaigns successful. This will also make users feel assured that you really care about customers satisfaction, thus generating more income from your app.
Your app shouldn’t be just another place that shows out your brand name. By hiring app marketing services from the best ASO agency your app will be ensured to have to best functionality that users will really benefit from. People are more likely to stay on the apps that offer them with real-time solutions for their needs.
Some of the outstanding and distinguishing features of your app should be promoted through various app marketing strategies including top app store optimization company and social media marketing. App marketers should consider giving their app a distinguished experience that makes your app brand favorite for potential customers. Most of the app marketing strategies are capable of gaining higher revenues from your app. The advanced techniques in app marketing will foster app growth in terms of revenue, popularity, and success.
5 E commerce Trends You Need to Know for A Profitable 2018
5 E commerce Trends You Need to Know for A Profitable 2018
E-commerce shopping and even business idea could be considered the new cool, no one wants to go out and shop and neither are people interesting in opening big marts which are helpful in one area of simply one city. The answer to all of this is the e-commerce websites.
In the article we will be knowing about the E-commerce Trends You Need to Know for A Profitable 2018. In a recent data that was released by U.S. census bureau shows impressive growth for the e-commerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years.
Let us know about the latest trend that are making the business ideas of e-commerce flourish and grow in the present frame.
1. A huge global market –
One of the best things that come with E-commerce websites is that it is a global market, as we discussed in the introduction section that it would become very difficult to earn huge profits, if we plan to put on a retail store in one city or even a chain in a country. On the other side of the coin, e-commerce websites are a global market, they help us shop from any corner of the world at a particular website, if it is on the world wide web.
It would not be a big task to buy a small keyring from a U.S. vendor sitting in Australia, if it is available on an e-commerce website. In fact, in a recent it was reported that more 57 percent of shoppers polled had purchased from an overseas retailer within the period of just six months.
2. Look beyond the giant – Amazon
Amazon is projected in the market to make up, half of the total market sale in the field of e-commerce websites available in the world. It is a massive market and is known to be covering more than half by the year 2021. The third – party merchants are accounted for a massive amount of 11.98 billion dollars in sales on Amazon during the first quarter of 2017 alone, signalling the power smaller brands have to take advantage of the e-commerce behemoth’s platform.
You can sell your products on various other websites on an online basics or can create your own for that matter. However, it is a new trend to manufacture goods and sell it on portals like that of the giant Amazon and walnut.
Also, using a system like Channel Ape allows you to connect all of your e-commerce integrations into your current systems.
3. Personalisation is the key –
Marketing personalisation is a two-way process, merchants have the ability to gather up all kinds of data about their customers and all the other prospects than ever before. Meanwhile it is also a truth that personalisation has become one of the most important prospects of the customers and consumers these days,
In the starting phase we could talk about personalised shopping expectations are all based on the demographics, previous buying and buyer experience, the browsing history and more. If you have data it is easy to personalise something in the website or for the consumer. This is one of the most budding trends of 2018 if the talk is about the e-commerce websites.
4. Chatbot conversations should be given good power –
According to the data from the e-Marketer it is proved that more than half of today’s social media users prefer to use messenger apps to connect with the big brand names, rather than tuning in to email, phone, or a traditional live chat session. Enter the chatbot, which is able to reach customers and give responses and answers to the questions in real – time, learning more about the same and personalising their shopping experience based on the responses delivered by them.
Moreover, the new found chatbots could be engaging with shoppers, without requiring them to install a native app. Chatbots could be integrated with famous platforms like that of – Skype, Kik and even the famous Facebook Messengering system, WhatsApp is also in the league.
5. The chances of fraud are negligible –
Retailers are known to lose billions and millions of dollars each year, courtesy to the frauds that happen in the society. Security and specialised services are something which each one of us is looking in a business frame. While there are already too ways for merchants to prevent the fraud, expect security to become a bigger priority in the coming years.
According to a report from Cyber-Source’s 2017 Online Fraud Benchmark shows that 58% of merchants considered that their address verification service should be one of their three most effective fraud-prevention tools that should be used. Other useful service were the verifications of the cards, fingerprints and many more, phone authentication and many more so that they could save themselves from any kind of frauds. Somewhere around 62 percent of merchants called the chargeback rate to be one of the most important and key performance indicators.
In the coming years it is sure that we will be seeing many more traders and retailers shifting their businesses online as it has become the new cool and people have started enjoying buying and selling online more than on any other possible medium. It is more globalised. Easily reachable as well as customer friendly to grow your empire to great heights in the near future. If you follow the above-mentioned pointers it will be way easy for you to provide to the consumers on real time basis.