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How To Get A SEO Friendly Website Design

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seo friendly web design

A beautifully and professionally designed website can help you to grow your online business worldwide. If you are willing to have a website, it’s important that you know Search Engine Optimization terms and basic regulations of SEO friendly design for the website. It will help you to get an SEO friendly site which ultimately gives you a good ranking on search engines.  

Clean Code

The most important rule of a well-structured website is the use of clean coding method. It helps search engines to read your website’s content easily.  The well-written and clean code also decrease the loading time of the site. Keep it in mind when designing the website and putting even the small information such as style, color, and font size.

 

Do not overuse Flash Elements

Using lots of flash elements on a website can make it load very slowly, and it prevents a site to get organic traffic. It also becomes difficult for search engines to rank websites with extra flash elements in them since these engines entirely ignore flash.

Design user-Friendly URL

An impressive URL structure is vital in forming its rank on search engines. An SEO friendly URL is structured in a particular way to allow people and search engines know about the page by just scanning the website URL. Do not add so many sections within a URL and part words by using hyphens. URL should be easily readable with the most relevant keywords. It will make it easy for visitors to remember it.

Use JavaScript Carefully

Often website designers use JavaScript to design the whole site. Though JavaScript as programming aid can help you get a feature-rich website, it also causes crawling problems where search engines find it difficult to read the website content.  Many internet marketing experts also suggest that designers must use JavaScript carefully as it can make website failed on mobile devices.

Evade Keyword Stuffing

Relevant and engaging content draws organic traffic to a site. Putting extra keyword on the website does not help you to get your website ranked on top of search engines. You just have to make sure that your website content is relevant, creative and unique. Use keyword optimization methods to include keywords at strategic places where they can work in the most effective way.

Make a Captivating Page Title

The title of your website page is the vital aspect, and it is possibly the first thing that visitors remember after visiting your website. Thus, it’s essential for you to select a title that is simple, appealing and memorable as well as relevant to the website content.

Prefer a Mobile-Friendly Website

It’s important for websites to feature a mobile-friendly structure since every second person uses mobile phone to browse internet and access websites. These kinds of websites can easily open on both computers and mobiles without losing any content. Thus, you should follow the most recommended SEO solutions offered by experts and get your websites optimized for both mobile and desktop use.

Content Management System (CMS)

Content management systems help to manage and promote website content in a better way. Usually, website designers use CMS to get their site content reach to more and more visitors worldwide. Make sure to pick an SEO friendly content management system for the website such as  WordPress for the best outcome.

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Easy Navigation

It is very important to create a website with an easy to navigate link structure. An efficient and well-organized link structure makes it effortless for search engines to read the website and rank it on the top. It also boosts the user-friendliness of your site resulting in more organic traffic.

Social Media Integration

Social media integration is today the most effective method to drive more organic traffic to a website. Website promotion through social media platforms can aid you to connect with more targeted visitors. It helps you to get easily found by a common audience, hence providing more chances for website hits and better ranking on search engines.

Optimization

Make your website efficiently optimized for accurate content and images. Make sure to use pictures with good resolution and relevance and keywords to make your site more SEO friendly.

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HOW TO DESIGN A MODERN LOGO FOR YOUR BRAND IN 3 STEPS

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HOW TO DESIGN A MODERN LOGO FOR YOUR BRAND IN 3 STEPS

HOW TO DESIGN A MODERN LOGO FOR YOUR BRAND IN 3 STEPS

Logos are synonymous with their brands and you usually think of a logo when you think about a brand. Logos have a major role in how the customers perceive a brand. So you obviously want a your brand’s logo to be exceptional, right? Here is a 3 step process to make a modern logo design for your brand.

How to make custom logo design in 3 steps:

  1. Understand
  2. Plan
  3. Design

Understanding your brand and its identity

Before you start making that logo or hire some professional logo design services, you have to be clear about the core principle and what your brand stands for. Here are a few questions you can ask yourself to have some clarity:

  • Why did you start your brand, what’s the story behind it?
  • What’s the thing that makes you special and different than the others?
  • What are the values and beliefs of your brand?

Planning the logo design

Once you are clear on your brand’s identity, you can start planning the actual design of the logo. You can check out the competition’s logos to draw some inspiration. You need to be clear about the design aesthetic of  the logo you want to have. Before you start making the logo or hire a logo maker, you need to have a few outlines for the design.

  • Design type of the logo: You have to be clear about whether you need it be a contemporary logo design, typographic logo, or fun & quirky.
  • Color: Colors play a major role. Different colors generate different feelings among audience. S you need to be clear about the brand identity and the audience.
  • Typography:  You also need to pick a font style which suits your brand’s image and your business well.

Designing the logo

Once you have come up with the plans and outlines for your logo, you can either make it yourself or  get help of professional logo design services. If you’re working with a designer, it is very important to communicate your ideas properly. Here are a few tips to follow while designing the logo:

  • Avoid using more than 2 fonts or 2 colors in your design
  • It’s better if it works on both dark and light backgrounds
  • Make sure the logo is made in vector format
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5 E commerce Trends You Need to Know for A Profitable 2018

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5 E commerce Trends You Need to Know for A Profitable 2018

5 E commerce Trends You Need to Know for A Profitable 2018

E-commerce shopping and even business idea could be considered the new cool, no one wants to go out and shop and neither are people interesting in opening big marts which are helpful in one area of simply one city. The answer to all of this is the e-commerce websites.

In the article we will be knowing about the E-commerce Trends You Need to Know for A Profitable 2018. In a recent data that was released by U.S. census bureau shows impressive growth for the e-commerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years.

Let us know about the latest trend that are making the business ideas of e-commerce flourish and grow in the present frame.

1. A huge global market –

One of the best things that come with E-commerce websites is that it is a global market, as we discussed in the introduction section that it would become very difficult to earn huge profits, if we plan to put on a retail store in one city or even a chain in a country. On the other side of the coin, e-commerce websites are a global market, they help us shop from any corner of the world at a particular website, if it is on the world wide web.

It would not be a big task to buy a small keyring from a U.S. vendor sitting in Australia, if it is available on an e-commerce website. In fact, in a recent it was reported that more 57 percent of shoppers polled had purchased from an overseas retailer within the period of just six months.

2. Look beyond the giant – Amazon

Amazon is projected in the market to make up, half of the total market sale in the field of e-commerce websites available in the world. It is a massive market and is known to be covering more than half by the year 2021. The third – party merchants are accounted for a massive amount of 11.98 billion dollars in sales on Amazon during the first quarter of 2017 alone, signalling the power smaller brands have to take advantage of the e-commerce behemoth’s platform.

You can sell your products on various other websites on an online basics or can create your own for that matter. However, it is a new trend to manufacture goods and sell it on portals like that of the giant Amazon and walnut.

Also, using a system like Channel Ape allows you to connect all of your e-commerce integrations into your current systems.

 3. Personalisation is the key –

Marketing personalisation is a two-way process, merchants have the ability to gather up all kinds of data about their customers and all the other prospects than ever before. Meanwhile it is also a truth that personalisation has become one of the most important prospects of the customers and consumers these days,

In the starting phase we could talk about personalised shopping expectations are all based on the demographics, previous buying and buyer experience, the browsing history and more. If you have data it is easy to personalise something in the website or for the consumer. This is one of the most budding trends of 2018 if the talk is about the e-commerce websites.

4. Chatbot conversations should be given good power –

According to the data from the e-Marketer it is proved that more than half of today’s social media users prefer to use messenger apps to connect with the big brand names, rather than tuning in to email, phone, or a traditional live chat session. Enter the chatbot, which is able to reach customers and give responses and answers to the questions in real – time, learning more about the same and personalising their shopping experience based on the responses delivered by them.

Moreover, the new found chatbots could be engaging with shoppers, without requiring them to install a native app. Chatbots could be integrated with famous platforms like that of – Skype, Kik and even the famous Facebook Messengering system, WhatsApp is also in the league.

5. The chances of fraud are negligible –

Retailers are known to lose billions and millions of dollars each year, courtesy to the frauds that happen in the society. Security and specialised services are something which each one of us is looking in a business frame. While there are already too ways for merchants to prevent the fraud, expect security to become a bigger priority in the coming years.

According to a report from Cyber-Source’s 2017 Online Fraud Benchmark shows that 58% of merchants considered that their address verification service should be one of their three most effective fraud-prevention tools that should be used. Other useful service were the verifications of the cards, fingerprints and many more, phone authentication and many more so that they could save themselves from any kind of frauds. Somewhere around 62 percent of merchants called the chargeback rate to be one of the most important and key performance indicators.

In the coming years it is sure that we will be seeing many more traders and retailers shifting their businesses online as it has become the new cool and people have started enjoying buying and selling online more than on any other possible medium. It is more globalised. Easily reachable as well as customer friendly to grow your empire to great heights in the near future. If you follow the above-mentioned pointers it will be way easy for you to provide to the consumers on real time basis.

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