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Social Media Marketing

Guide to Lead Ads on Facebook



In this technologically driven age, everyone is using technology to not only enhance their business but to provide ease to the end customers. The new sensation in PPC ad management services is the use of Facebook lead ads. In this writing output, we will discuss everything regarding Facebook lead ads. However first let’s discuss what the Facebook lead ads are?


Basically, a Facebook lead ads is a kind of format that let your customer and you share basic information without leaving Facebook. All they have to do is to click on the ad and then fill out the form with the basic information regarding your contact and the data that your potential customers have shared on the Facebook.

These ads are the main source of connection between you and your potential customer. Moreover, through these ads the customers show their interest in your services or products. By filling the form provided by the businesses on the Facebook the prospects show their interest and let you follow them. Most of the time the pop-up form consist of basic contact information of a person including email address and name etc.

The Facebook offers various versions of lead ads so that you may have the access to the information provided by the people. The main focus of lead ads is to let people sign up for various services including newsletter, e-book, follow up calls and many more. Basically, the lead ads are the first step toward making a long-term relationship with your customers.

Do you what is the most convenient part of lead ads? The form offered by the business to be filled has already contained the basic information that you have shared on the Facebook. This makes it much more convenient to sign up.

Another most exciting feature associated with these lead ads is that all of such ads are entirely mobile friendly and they let you collect the information regarding your customers in few clicks.

Application of Facebook lead ads

For the quotation or estimation of requests

  • To let the customers prequalify for the new car, house and other things like that.
  • To let people sign up for the newsletter
  • Similarly, to get the product demo for the business.

Benefits associated with Facebook lead ads

Here the question is why businesses are getting obsessed with the use of Facebook lead ads? We have mentioned below some of the advantages associated with the use of Facebook lead ads.

  • Effective method:

We can say that the main logic behind the excess fame of Facebook lead ads is their effectiveness. Facebook has represented itself as the most effective medium with millions of active users. All these users on the Facebook are waiting for you to find. So a little effort will give you the required results.

  • Mobile friendly:

The ads are highly mobile friendly and this feature ads a positive impact. The user does not require to switch between the mobile and the web to get himself sign up. These ads offer him a way to get himself signed while not leaving the app.

  • Direct connection:

The advertisers have the inherent benefit associated with the use of lead ads. As with the use of these Facebook lead ads the businesses do not have to create a new landing page or a new path to get the information from the customers. Furthermore, with the use of these ads they can gauge the direct interest of the customers. The user who filled the lead ad form gets in the direct contact of the business.

How to create your own lead ad?

The most important question in this regard is that how the businesses could be able to caret their very own Facebook lead ad? In order to provide the complete information regarding this topic, we are going to discuss the steps involved in the creation of lead ads. So, keep on reading to have a complete knowledge.

Here comes the first step involved in the creation of lead ads. You have to log in to your Ads Manager. After logging in a click to craft a new ad by choosing the objective relating to your advertisement. You can choose any objective from the three specified objectives including Awareness, conversion, and consideration.

The next step involves the creation of Facebook lead ad and for doing so you have to click the consideration stage and the objective of Lead Generation. Then you will be prompt to choose your lead form from the campaign.

  • Crafting the form:

In this first step of the Facebook lead generation, you craft the form according to your requirements. You will be prompted to choose the information that you need from the people including name, email, phone numbers etc.

  • Privacy Concern:

The Most frightening fact that is haunting the masses the concern regarding privacy. So after choosing the information you want to ask the customers, you have to add a link to your privacy policy. Adding the privacy policy link to your form will have the positive impact on the overall lead generation.

Finally, there comes the creation of Context Card. Although it is an optional step, however, it is a completely useful step. The context card act as an intermediary between the lead form and the Facebook lead ad. This card will provide the additional information regarding the purpose of filling of the form.

The main logic behind adding a context card is to let your clients know about the purpose of your form filling. The more the people know about the purpose, more likely they go through the whole procedure of information sharing. However, the creation of the context card is entirely an optional step.  You can skip it to save your lead form.

After saving the lead form you are now free to use it to start your campaign effectively and efficiently.

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Social Media Marketing

5 Ways to Grow Your Business with Social Media




Have you ever thought of using social media to grow your business?  Well, we are sure you have, but the main question is how?

In recent years the popularity of social media has grown immensely, in fact, it has become one of the best mediums to grow your brand and overall business. You can use these mediums to connect with the global audience, apprise them about your brand or product and eventually grow your business on a global level by engaging with the target audiences.

According to a survey done in 2017 around 71% of people use social media and certainly, the number is expected to grow in the future. In addition around 75% of people who are using Facebook visit the site at least once in a day. The statistics give us an idea about the influence of social media and how it can be used to promote and grow your business.

Multiply the Leads

These days almost every business be it small or big are using social media to grow their business by finding more number of leads. However, the effective use of social media won’t only get you leads but through advanced target settings, you can get highly specific leads that focus on potential audience.

However, there are a number of hurdles that you need to tackle in order to get a better quality of leads.

To do this, you will have to generate quality content for various social media platforms. Your content must be optimized, interesting and unique in order to cater to a large number of audiences.

Try to generate relevant content that is:

  • Visually impressive and engaging, you can also use graphics to make your posts look even better.
  • Write content keeping in mind your target audience and readers.
  • Make sure to include call-to-action in order to make a sense of urgency.

Boost Search Engine Ranking

All in all there are a lot of misconceptions on this topic; however, the fact is that social media can help in boosting your ranking. Yes! That is true and will always be true. But the main question is how?

Actually, it is quite simply the authority of your site is directly proportional to the social media share rate. Consequently, it results in a better ranking of the pages on your site. Due to the influence of social media, many people prefer visiting your social media accounts before hitting your website. This is because they want to get a better understanding of your business, brand, and products.

 Keep a check on your competitor

Social media is actually one of the best ways to keep a check on your competitors. This way you can observe their each and every move, improve your business by having a competitive edge.

By knowing what they are posting, their interactions with the people, their upcoming products, and business strategies you can develop your own business plan, probably even better.

In fact, social media is a platform from where you can observe and learn a lot about your competition, by knowing the reasons that are helping them perform better.

However, this does not mean that you need to copy their plans and strategies. All you need to do is understand their strategy and upgrade it in a way that works best for you. Competitive analysis is nothing but understanding your competition through effectual analysis and learning from their mistakes.

Foster Brand Recognition

Well, every business needs recognition. Though for small businesses brand recognition is more important but even recognized brands need to update their brand to reach out to a maximum number of people. Every business launches new product lines that need to be promoted in order to cater to a large number of people.

This is where social media stands tall.

As compared to traditional ways of promoting your brand, social media is a powerful tool that can put your brand in the forefront quickly and easily.

Focus on creating quality content, eye-catching cover images, and infographic profile.

 Consistency is the key

Though social media has no limits you may not gain as much popularity in the beginning. The key is to stay focused and consistent. Consistency plays a crucial role in the social media popularity of your business.
Make sure to post relevant content, share links of your blog and articles, make a plan and rule by it. This way you are bound to engage your audience.

Final Words

When it comes to social media sky is the limit. Businesses can use social media platforms to promote their brands and help their business grow. Through effective social media plans and strategies, you can nurture your business to a whole new level. Now, you know how social media can influence your business and ultimately help in its growth. However, remember to focus on your goals and make the best use of these ever-growing platforms.

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Social Media Marketing

What is Social Signal and How Is It Useful for Websites & Blogs



What is Social Signal and How Is It Useful for Websites & Blogs

We live in times of blogging and websites and we rely greatly on the Internet for numerous reasons. This is exactly why we have steady subscriptions to the Internet in every household out there. Subscribe to Spectrum Internet along with Spectrum TV Silver for great speeds and more discounts. Talking about blogging and websites, let’s talk about social signals. What exactly are social signals? Let’s discuss it.

What exactly is Social Signal?

Social Signal refers to gaining relevant rankings and more traffic for your website. Search Engine Optimization is, however, the primary source to get traffic on search engines but in many cases, bloggers and websites are not getting enough traffic to the websites and here comes the role of Social Signal. After SEO, Social Signal is the second basic source to get traffic. It can help you gain more visitors which you are unable to by doing SEO.

Social signals pertain to a website’s collective likes, shares, and total social media visibility by the search engines. These factors contribute immensely to the organic search ranking of a page and are also perceived as a form of citation, just like backlinks. Social media has become much more than a messaging and photo-sharing channel. Rather it has become a strong and impactful source on the SEO. It has become a significant platform and hence the need for creating effective social media strategies that focus on the promotion of high-value sales, campaigns, and products is pivotal.

SEO and Social Signals

The primary purpose of a search engine is to provide relevant and high-quality content to the searching users. A search engine is capable of gauging the quality and the frequency of how often a URL is used and seen through the web. We have witnessed that web communication has largely moved towards Social Media and for all the right reasons. This has made social media forums a strong and impactful source with a massive potential for marketing. And bloggers and websites can use this very feature to their advantage. Google and other search engines integrate social signals as ranking signals.

Why is Social Signal Important?

You should know that even if Twitter, Facebook, and other social media forums are not driving tons of sales to you, doesn’t mean that you don’t leverage them. And why is that? It’s because Google, Bing, and other search engines use data from all Social media sites in order to determine the ranking of your website. Take the instance of Moz. After Smashing Magazine mentioned it in a tweet, Google started to rank Moz as a Beginner’s Guide. This is just one example.

Page Ranking

If you already have a blog, or you are building a new one, or you have been doing blogging for like 3,4 weeks now, and unable to get the desired traffic, start working on your social signals to rank your site higher. Visitors play a pivotal role in the Blogging world and you need to make use of the social signal to improve your traffic and page ranking.

Social Backlinks

70% bloggers know exactly what is backlinking and how tough it really is to get backlinks from some of the top sites. Know that it is one hassling and laborious drill. If you are a new blogger, make it your first priority to augment your traffic through the social signal.

Increase the Social Signals

Since sharing has become a prevalent trend on major social media forums, social signals have become as significant to SEO as is editorial linking, content quality, and time on page. A comprehensive and well-planned social media strategy has to be designed to augment engagement on social media and this will pay off in raising your website’s ranking on search engines. Remember, content plays a pivotal role and is the key to success, provided it is valuable, informative, and entertaining. Original and high-quality content engenders more engaging and positive interaction than spammy and blatant advertising. So ensure producing excellent quality content.

Some tried and tested strategies for increasing the volume of social signals are:

  • Daily postings will help in keeping your brand on top of the social media feeds.
  • Use of images will greatly increase the interaction rates for all different types of social media forums.
  • Listen to what your followers and subscribers are saying about your page, brand, or products and ensure responding to critique in a very positive and constructive way.
  • Monitor through a number of FREE social media marketing Applications that can help you track retweets, shares, keywords, likes and so on.
  • Hosting giveaways and contests is a great idea to engage audience and users on social media.

To read more about social signals, and their significance in blogging and websites, check if you are in Spectrum Service Area and subscribe to a Spectrum TV and Internet package for smooth browsing.

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