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SEO Rates slashed to celebrate Halloween & Thanksgiving



SEO Rates slashed to celebrate Halloween & Thanksgiving

As Halloween is approaching, SEO Companies too have begun using the best strategies to make the most out of the occasion to help their clients.

Since the festival season has begun, businesses focus on more optimizing sales than ensuring that they retain the top position on Google and other search engines. SEO Corporation, a leading SEO Agency, has launched specialised discounted packages to celebrate the occasion of Halloween and help businesses stay on the top of their game.

The new discounted services will focus on helping business not only retain their position on the search engines but also improve it. During the holiday seasons, it’s particularly important for local businesses that operate online as well to maintain top rankings on the Search Engines. Reputation management on the internet is just as important as appearing on the top of Google. Since, it’s active season for online sellers, it becomes particularly hard for them to handle the conversation that happens concerning their business in directories, online review websites and social media circles.

SEO Corporation, a leader in the digital marketing industry, has come up with specialized packages to assist businesses keep their reputation clean and attract consumers through positive reputation. The expert team of SEO Corporation recently affirmed that the holidays are indeed an opportune of the year and that they must help local businesses thrive throughout this time when many claim that the global SEO business is at an all time low.

Halloween packages for local businesses

Local businesses have a niche and narrow market which is why they need to make smarter decisions. Since festive season is when they need to maintain maximum focus on the leads, the focus on ensuring that they stay above their competitors on the Google SERPs and keep their reviews consistently positive gets weaker.

While many businesses handle their own business pages on social media channels, and respond to the reviews. Since, it’s holiday time, it’s also when your business gets the chance to make the most money. This is why businesses should invest in search engine optimization, online reputation management to be able to market their services better and reach a more relevant market.

Discounted packages for holiday season

SEO Corporation is offering SEO Services for slashed rates to businesses throughout the holiday time and has started rolling out the heavy discounts on the occasion of the oncoming Halloween and Thanksgiving. The team expressed interest in expanding the discounts throughout the season to New Year’s Eve. However, it also mentioned that they are more focused on optimizing the occasions as the calendar moves forward and assist businesses grow their market presence.

Claiming the discounts

Businesses can simply connect with the expert team of SEO Corporation and seek the discount as there are offers are ongoing. Certain limited period offers may be available on a first come, first serve basis. Specific local businesses like Halloween costume sellers or Thanksgiving gift vendors selling online, etc can contact the team for a sophisticated proposal and discounted quotes.     


Top 10 Steps on How to Become an SEO Expert



seo expert

Become an SEO Expert

In digital marketing, organic search is the heart of marketing because of its focus on and understanding of user intent, making an SEO specialist or expert a highly important marketing role. Search engine optimization experts are responsible for more than half the traffic on an average website, bringing in about 51% of all your site’s visitors. Considering that sites which manage to secure the top five positions on the SERPs receive an estimated 67.6% of clicks, it is clear that earning a top rank can have a tremendous impact on your business growth and revenue.

become seo expert logoEarning those SEO specialist and expert spots, however, generally requires a strong understanding of SEO, including how to do it, the latest best practices, and how to measure your results. The idea of becoming a SEO expert can seem overwhelming to many. The algorithm used to rank search results is regularly changing and the best practices are continually adapting to these adjustments. There are also a variety of conflicting opinions concerning the most effective SEO practices because no one actually knows the algorithm. Effectively doing SEO also requires practitioners to have a good idea about how to run metrics and analyze sites so they can see the results of their efforts. It is no wonder why many people unfamiliar with SEO feel intimidated by the prospect.

It is possible, however, to begin the process of becoming a SEO expert from your desk chair. In fact, a few key steps can help you remain abreast of the latest developments and help you become a competent SEO marketer, benefiting both your organization and your professional aspirations.

Learn how to organize and operate an SEO team in BrightEdge’s free and insightful ebook on SEO Management.

The first steps to becoming a SEO expert

Google offers a great introductory read on the topic of SEO. The search engine’s Search Engine Optimization Starter Guide will offer you tremendous insight into what Google itself says is important for websites that want to improve their rank. This guide will offer you some information about how to organize your website, optimize your content, and measure your results. No matter how long you have been doing SEO, this guide will continue to be a helpful pamphlet to best practices.

It is also a good idea to familiarize yourself with the field by subscribing to a few key online publications. A few we particularly enjoy are Search Engine WatchSearch Engine Land, and Marketing Land. These publications contain articles written by industry leaders–like our own Jim Yu–about the latest topics and are often among the first to break the news about the latest developments in the industry. They break down subjects and provide analysis about the best ways to react to various Google changes.

There are also a number of helpful blogs that can supplement your learning. You want to focus on blogs that provide a range of SEO tips and advice, particularly those written by SEOs that are regularly performing research and uncovering new best practices for the field. Our own BrightEdge blog is a great choice for this endeavor. Our friends at Adobe also provide valuable insight.

SEO Expert

screen shot of BrightEdge SEO Blog front page

With such a variety of different publications arriving in your inbox each day, it will be impossible to read every single article. Instead, to become an SEO expert you should focus on spending about 15-30 minutes each morning reading a minimum of the headlines and selecting a few key articles to explore that seem most applicable to you and your goals.

There are also a number of YouTube channels that can also be very helpful for those who learn better visually. Matt Cutts, formerly of Google’s search quality team, for example, has a number of different still-useful videos speaking about topics such as snippets, keywords, and backlinks.

Learn a succinct 4-step SEO methodology for generating results and returns in How to Maximize SEO ROI.

Dive into the numbers

You cannot do SEO in the modern age without numbers. An estimated 76% of B2C and 88% of B2B marketers say that they use content marketing for their business, which means that competition is fierce for the upper slots on the SERPs. Numbers and metrics are your key to becoming an SEO expert and understanding how people behave on your site, what interests them, and how your SEO efforts are impacting your overall business success.

Google Analytics is the starting point for uncovering many valuable site statistics. This platform will help you uncover behavior patterns, better understand your demographics, and where you need to improve to see some success. Given the value of Google Analytics, it is easy to see why the Google Analytics Academy is such an important asset in becoming an SEO expert. The lessons taught here will help you gain a better grasp of SEO metrics and how you can use numbers to create a more efficient, effective campaign.

Get certified to show you are an SEO expert

As you progress in your SEO training, it can be helpful to pursue a certification in the field. There are a few different options, including our BrightEdge Certification. Completing these courses can help you considerably professionally. It will offer even more insight into SEO and how to use a platform to further your endeavors. You will also have the credentials to communicate to others within your organization or when you apply for a new job that indicate your understanding of SEO. This will help you move forward and become a more hybrid marketer or find a position in an SEO-oriented field.An SEO expert can use page reporting tools

If you move forward with the BrightEdge certification, for example, you will not only enhance your SEO knowledge, but you will also learn more about how to use the unique BrightEdge platform. At BrightEdge, we have designed the technology you need to bring all the numbers you could want in SEO into a single place. From keyword or page analysis to easily-constructed charts that clearly show business performance in response to SEO efforts, our platform makes it easy to do SEO in the modern, competitive atmosphere in an easy and straightforward manner.

If you’re looking for a more entry-level way of assessing your SEO skills interactively, there are a multitude of SEO and digital marketing quizzes and tests out there to cut your teeth on, including our own suite of BrightEdge quizzes in SEO, content marketing, and digital marketing.

BrightEdge SEO Specialist Quizzes

Content Marketing Quizzes

BrightEdge Digital Marketing Quiz


Becoming an SEO expert requires perseverance and dedication, but it is possible to become comfortable with the material by spending a few minutes a day studying. Rather than becoming overwhelmed by the wealth of information, find a few valuable resources that you can use to gain the knowledge you need to succeed.

Summary of how to become an SEO specialist or expert:

  1. Train yourself in basic HTML editing, especially meta-tagging, H1, H2, and Href commands–it only will take a few hours
  2. Find a web site you can work on freely, many local businesses, like dentists and chiropractors will welcome the help
  3. Train yourself on the major CMS platforms, like WordPress and Drupal–it only will take a few hours
  4. Subscribe to and read SEO blogs, like Brightedge Blog
  5. Download SEO management white papers
  6. Review the BrightEdge Share presentation content
  7. Watch SEO how-to videos on YouTube
  8. Attend SEO industry conferences, like Share
  9. Write a post about SEO in your LinkedIn profile or an SEO related group
  10. Get SEO certified

We at BrightEdge will be happy to learn about your Smart Content goals and brainstorm ideas with you on how to implement the framework for your organization. Get started by downloading the Smart Content eBook.

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Innovative Ways To Improve App Popularity and Acceptance



Innovative Ways To Improve App Popularity and Acceptance

A mobile app is one of the greatest accomplishment for every business in the current consumer scenario. Though it doesn’t guarantee any assured returns to your business there will be a significant impact in engaging more customers to your business. If you are expecting to gain a significant monetization from your mobile app, you can go for a strong app marketing strategy to improve your app performance in terms of engagement, conversions, and retention. You can achieve successful results from your mobile app by implementing an app promotion strategy in line with the development, launch and long-term performance as well. There would be nothing to get even with an impressive and user-centered mobile app if the right users don’t know that it exists. In this regard, it is quite important for you to have a detailed app marketing strategy in place to promote your app product and gain significant returns quickly.

Have an effective marketing strategy in place

The marketing top aso companies strategy you plan for your unique mobile app should be envisioned to sell your app and its deliverables. An important factor you have to ensure is the effective publicity of your app to get its level best done for ranking top on various search results on the app stores. By implementing an engaging yet convincing marketing strategy your app will be able to attract user interests even before it is launched. In order to make your app marketing easier, you may split the process into three major phases – research and analysis, strategy planning and prioritizing, and conversion optimization.

Utilize Social Networking Channels

Social network sites offer digital marketers with effective opportunities to reach out to a vast number of potential audiences who are much interested in what they have to offer. By running sharing information about your app and business through organic or paid campaigns on social networking platforms like Facebook, Instagram or LinkedIn it will be easy to engage more people. Rather than trying to establishing your app promotion on all these channels, you can carefully choose the ones where most of your target customers are on. This will help you to focus more of your marketing efforts on those particular channels.

While involving in app marketing on social media sites you should necessarily analyze which channel most of your competition is on so that you can start promoting it. Your potential competition has to be identified in order to convince your targeted audience with the benefits of your app. By letting your customers know that your app is better than your competitors and why they should be using it, there will be a boost in the traffic to your app store page thereby impacting for more user acquisition.

You should focus more on engaging your social media audience by letting them know what your app really is and how it will help them. The needs of your customers should be addressed with the content marketing strategy for various social media channels. It is also important that you respond positively to the feedback and content sharing users make on your social media content. This will help to establish a strong relationship with your social media audience and impact for more user acquisitions on your mobile app. Effective communication with your potential customers will be an influential factor in making your marketing campaigns successful. This will also make users feel assured that you really care about customers satisfaction, thus generating more income from your app.

Your app shouldn’t be just another place that shows out your brand name. By hiring app marketing services from the best ASO agency your app will be ensured to have to best functionality that users will really benefit from. People are more likely to stay on the apps that offer them with real-time solutions for their needs.

Some of the outstanding and distinguishing features of your app should be promoted through various app marketing strategies including top app store optimization company and social media marketing. App marketers should consider giving their app a distinguished experience that makes your app brand favorite for potential customers. Most of the app marketing strategies are capable of gaining higher revenues from your app. The advanced techniques in app marketing will foster app growth in terms of revenue, popularity, and success.

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