What is Organic Traffic?
Organic traffic is different from paid traffic. The former refers to visits generated on your website without bidding on it, and the latter is used for referring to the visitors end up on your website as a result of paid ads. Organic users find your website via google or bing or any other search engine, on the other hand, inorganic users are referred by some other website. By publishing quality and relevant content on a regular basis, you can quickly increase the traffic on your website.
However, there are other ways too to acquire new visitors, and one of the online marketing strategies that focuses on it is called SEO – search engine optimization.
Importance of Organic Traffic
You don’t want the number of visitors coming from paid traffic to dry off. Consistency in promotion is the only key to make sure of that.
The accurate measure of the value of any business is performance. Ranking your website using organic techniques will make it harder for your competitors to outdo your performance. Maintaining quality will benefit you in two ways. One is that you will have new visitors and the other is that you will enjoy regular visitors all the time. As long as you can meet the needs of your clients, the ranking of your website will continue to improve, and it will remain evergreen and relevant to the search engines.
A website becomes valuable to Google: Normally, the objective of SEO is to concentrate on great content and use keyword-based optimization and ultimately improving the ranking of the website on various search engines.
Better conversion rate: Optimisation of keywords of your product or service, or having an enthralling content will not only improve your rank but, increase the people accessing your website, also.
SEO tactics that you can use:-
Implement Good Search Engine Optimization (SEO)
Implementing SEO will require intensive research and one should be familiar with the nuances of SEO so that traffic delivery strategies are well formed and in the right direction. Understanding SEO will not only help you in supercharge of results but, will make sure that you don’t break any rule, also.
Answer Questions on Quora:
One of the most trending portals is Quora. It will help in driving traffic to your site. Linking the right keywords through answering questions will help you anchor content on your site or blog. However, make sure that you know what you are talking about and not spamming.
Create YouTube Video Tutorials
Millennials, these days spend most of their time watching videos on YouTube. So, it can be used as a great medium to drive free organic traffic.
Uploading useful tutorials and videos will attract the user and put the link to your content in the description, it will ultimately increase the user base of your site.
Write Insatiable Content
People these days are voracious readers, and if you keep on creating insatiable content, they will keep on visiting your site for more and more. The better the content, the more the engagement. And they might share your content if they absolutely love it.
Develop SlideShare Presentations
SlideShare can be used to deliver powerful Powerpoint presentations which are Google-friendly, which will ultimately increase the visibility of your site. Link those presentations to your sites, and once they go viral, it will generate massive traffic that too free.
Leverage LinkedIn’s Publishing Platform
LinkedIn’s publishing platform is a great method for marketing the content that’s already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.
Now,you are all set to use these SEO strategies and drive traffic to your site.