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A Small Business Guide to Marketing on a Budget: 6 Tips That Work



No matter how small your business is, you can start an effective digital marketing campaign that will help you succeed. There are many affordable techniques that can attract traffic, boost conversions, and/or promote your brand. You might need to limit yourself to only using a few if your budget is very limited. However, once they get working, your revenues shall increase, and you’ll be able to invest more money in marketing.

Bear in mind that having a budget, meaning a detailed plan for where your money will go, is essential. It will help you to use your funds most efficiently. If you don’t know how to develop a marketing budget, use specialized templates available online.

6 Low-Budget Marketing Tips for Small Businesses

1.     Focus on one social media network, but give it your all

Social media marketing rocks, but for it to work well, you must optimize your content for the exact requirements of the network. You also need to be active there and invest both time and money in advertising and managing your account.

Choose the network by studying social media marketing statistics. Be sure to look into as many reports and stats as you possibly can as you can’t afford to miss with this decision. Note that you should focus not on the most popular network overall, but on the one favored by your targeted audience. For example, millennials prefer Twitter while LinkedIn is a better network for targeting professionals and B2B marketing.

2.     Boost your website performance with a better hosting

Web hosting can give your website a boost by increasing its security and performance. Switching to a new host can also help you save some money, as some of these services are rather cheap. To pick the best offers on the market, you should study reviews of various providers from independent sources, like Web Hosting Media.

Qualities to look for in a cheap web hosting service:

  • Frequent and free backups
  • Uptime guarantee (check using services, like WHSR Uptime Checker)
  • Add-ons and other pleasant extra features
  • Scalability

Note that when you are dealing with cheap web hosting services, you should read the contract very carefully. Pay attention to the fine print as it might have hidden fees and other ‘tricks’.

3.     Promote on Reddit and Quora

Quora and Reddit are two of the fastest growing social networks that attract an extremely diverse audience. They are perfect for small business marketing because promoting your business there requires very little investment. Ads and other overused marketing tactics won’t work on these networks. In fact, they can damage your brand as the audience on Reddit and Quora loves to troll them.

Instead, you need to create accounts for your business and do the exact same things all other users do. Try to establish yourself as an expert in your specific niche. Comment on other users’ posts and publish relevant content pieces of your own.

However, don’t try to promote your products/services in your posts. Make people respect and love your brand instead, and your customer pool will grow from there.

4.     Create DIY Infographics

Creating a professional infographic is very expensive. However, you can make simplified versions of this visual content yourself, using tools, like VismeCanva, and Pictochart.

Small businesses can’t invest in big research to present some original data, but they can make great instructions and guides. You can also collate publically accessible data and present it in a more efficient manner that your customers will appreciate.

5.     Make your own instructional videos and product/service presentations

Like with infographics, you can make your own videos easily and cheaply today. Use tools like Magisto or Videoshop to create educational videos for your customers. Promote them on your main social media channel, website, and YouTube.

Note that more people are watching YouTube today than cable TV, so it’s one of the best marketing channels. And if you use this technique for making videos, this promotion will cost you near to nothing.

6.     Repurpose your old content

Small businesses with tight marketing budgets won’t be able to hire content writers to create many top-quality unique pieces. So, you should repurpose the content you have to make it serve you longer.

For example, create infographics and/or that illustrate different points of the piece or expand on them. You can also break a big piece of content into several smaller blog posts. Or go the opposite way and combine several pieces into an e-book.

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Top 7 Ways To Increase Your Website Domain Authority



What is Domain Authority?

Domain Authority is a search engine ranking score developed by Moz which predicts how a website will rank on search engine result page (SERPs).

Websites with higher scores will have greater ability to rank. Domain Authority is determined using different factors such as linking root domain, Quality content, and a number of total links, into a single DA score. You can easily check it using MozBar, Link explorer and many more other SEO tools across the web.

How Does Moz calculate Domain Authority?

Domain Authority ranges from 1 to 100 as 1 being the worst and 100 being the best. It is calculated by the algorithm designed by Moz. It is easy to grow your score from 20 to 30 than to grow from 70 to 80.

Domain Authority between 40 to 50 is considered average, between 50 to 60 is considered good and above 60 is considered excellent.In these throat cut competition, every blogger wants their website to rank high in the search engine. So here we are discussing top ways to increase Domain Authority of your website.

1) Publish high-quality content

Content is king. In order to achieve a good DA score, you need to write quality content. Content is the only thing that attracts visitors and forces them to visits your site regularly.

Do not compromise with the content, it doesn’t matter how long you write but what you write is unique and relevant. Use images, videos and GIFs to make your content more attractive.

2) Your website should be mobile friendly

As a large number of users access the web through a mobile device. If your website is not optimized for the mobile yet then it will hurt your mobile searchengine rankings.

You may lose many visitors because your website is not displaying properly on the mobile. By using Mobile-Friendly Test by Google Developers you can easily check whether your website is mobile friendly or not.

3) On- page SEO

On-page SEO is another method of optimization which helps to move your DA from low to high. It includes many factors including keyword density, heading tags, targeted keyword, permalink structure, meta description, titles, image etc.

  • Keyword density– keep the density between 0.5 to 1.5%
  • Heading tags– Use heading tags (H1,H2,H3,etc) to highlight points.
  • Targeted keyword– Use focus keyword once in the first paragraph of your post.
  • Permalink structure– Use SEO friendly permalink structure which contains your focus keyword.
  • Meta description– Your meta description should have your focus keyword in it.
  • Title– Use a rich and attractive title for your blog post with focus keyword.
  • Image optimization– To boost your SEO status optimize your images.

4) Stay active on social media

As we all know the importance of social media. You will need to promote your content on social media in order to reach more visitors to your site.

Estimated number of users on social media such as facebook, twitter, LinkedIn, Pinterest and Google+ are 2.95 by 2020. Sharing your blog post on this platform will help to get connected with more readers and to get your referral traffic.

5) Choose a good domain name

Choose the domain name which is relevant to the content of the websites. For example, if your website name is related to SEO then you need to publish the content related to SEO only. Domain age also helps to increase your site ranking i.e the older your domain is, the higher your DA score.

If your site is 3 to 4 years older and still active it means you have been publishing high-quality content and your site is probably not a spam site.

6) Remove bad backlinks to your website

Every once in a while, you should check and search for any backlinks that are bad or toxic. Remove that toxic and spammy links that are affecting your site’s position on Google.

You need to keep your link profile clean. Many bloggers do not focus on it and it continues to harm your site bit by bit. You can easily remove the bad links using Google’s Disavow links tools.

7) Internal Linking

Many websites mainly focus on building external links and they overlook the importance of internal links. Internal linking helps to direct the visitors to what they are finding and helps to engage the visitors to spend more time on your website.

The best example of internal linking is Wikipedia whose DA score is 100. Internal linking reduces the bounce rate. Linking to your older post will make your current post more informative and attractive.

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Monitor WhatsApp Chat of Your Staff



Whatsup Monitor

Monitor WhatsApp Chat of Your Staff

WhatsApp has turned out to be the commonly used instant messaging application in SMEs. The messenger has overwhelmed the conventional workplace communication app Skype. The majority of the business enterprises have been using WhatsApp messenger to communicate with the co-workers, customers, potential customers, and third parties. The application allows exchanging text messages, photos, videos, audios and document files of different formats. It offers audio and video one-on-one and group calls, status updates and location sharing. The broader range of features and functionalities has made this application the most effective communication app for the businesses.

However, the instant messenger may have a negative impact on the productivity of the workers if remains unmonitored. The communication tool can be used to have a meaningless conversation with the co-workers or to be involved in unproductive activities to kill the working hours. Also, the instant messenger facilitates workplace harassments and dissemination of confidential company information to the competitors.

The employers are needed to monitor WhatsApp chats of the workforces to get clues of disloyalty. Monitoring of the communication app also allows employers to prevent workers from getting involved in unproductive or malicious activities. This article discusses how employers and business managers can monitor WhatsApp chat of the staff.

How to Monitor WhatsApp Chat

There are numerous monitoring apps that enable the end-user to track the mobile phone and social media use of someone else. Generally, the monitoring apps are intended for employers and parents to supervise the cell phone spy use of workers and children. The app allows the end-user to remotely monitor the targeted cell phone through an online account. Once you install the software on the targeted mobile phone, you do not need to access that phone again to check out the data stored on it.

The spyware app allows tracking the social media apps including WhatsApp Messenger. It accesses the data relevant to instant messenger which includes messages, call logs, statuses, media files and friends list. The WhatsApp data fetched by spy app gets automatically uploaded to the online account of the spyware app. The employers can log into that account by providing the confidential credentials and view the data accessed via spy app.

What Can WhatsApp Spy App Do?

The WhatsApp surveillance software offers innumerable features to monitor and record almost all activities performed on the instant messenger. You can monitor WhatsApp messages, media files, status updates, and friends list.

Monitor WhatsApp Messages

The instant messaging app allows users to communicate with the people across the world. The workers can take the advantage of the messenger to have a discussion with co-workers, management and higher authorities. The WhatsApp spying app allows the employers to supervise these conversations to make sure they are not involved in unproductive and malicious talks. It monitors all incoming and outgoing instant messages for the employers to read all these conversations. The spyware app lets you monitor all internal and external conversations of the workforces to make sure there is no harassment content available in these conversations.

Monitor WhatsApp Logs

Not just the messages, the WhatsApp tracking app lets you access the call details of the instant messenger. You can find out when and who has received or made WhatsApp audio and video calls. If any of your workers are receiving frequent calls from rivalry group, it can be a sign that he is having second thoughts in mind.

Similarly, the WhatsApp call logs can provide you with evidence of harassment at the workplace. The spy software accesses the call logs of audio and video WhatsApp calls and uploads to the online account of the surveillance app. It shows the detail of each incoming and outgoing WhatsApp audio and video call, duration of these calls and contact numbers of callers and recipients.

Monitor WhatsApp Media Files

The widely used instant messenger allows users to exchange photos, videos, audios, and files of a different format. The tracking software monitors the media files exchanged via the instant messaging app. You can view the photos and videos exchanged by your workers and download the needed files for further evaluation.

Screen Capturing of WhatsApp Activity

The cell phone surveillance app lets you monitor and record almost all the activities performed on the instant messenger. The end-user can take screenshots of the monitored mobile phone by sending a remote command via the online control panel. As your worker starts using the WhatsApp Messenger, the tracking software begins taking screenshots. It leaves no WhatsApp activity unrecorded.

The Bottom Line

The importance of WhatsApp monitoring in business organizations cannot be denied. The spying app offers innumerable features to enable the employers to monitor almost all WhatsApp activities of the workforces. To get the WhatsApp spy app, you need to subscribe to TheOneSpy social media monitoring app to get it installed on the company-owned mobile phones. However, the use of spy software is legitimate only when it is used with the informed consent of the workers.

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