What is Domain Authority?
Domain Authority is a search engine ranking score developed by Moz which predicts how a website will rank on search engine result page (SERPs).
Websites with higher scores will have greater ability to rank. Domain Authority is determined using different factors such as linking root domain, Quality content, and a number of total links, into a single DA score. You can easily check it using MozBar, Link explorer and many more other SEO tools across the web.
How Does Moz calculate Domain Authority?
Domain Authority ranges from 1 to 100 as 1 being the worst and 100 being the best. It is calculated by the algorithm designed by Moz. It is easy to grow your score from 20 to 30 than to grow from 70 to 80.
Domain Authority between 40 to 50 is considered average, between 50 to 60 is considered good and above 60 is considered excellent.In these throat cut competition, every blogger wants their website to rank high in the search engine. So here we are discussing top ways to increase Domain Authority of your website.
1) Publish high-quality content
Content is king. In order to achieve a good DA score, you need to write quality content. Content is the only thing that attracts visitors and forces them to visits your site regularly.
Do not compromise with the content, it doesn’t matter how long you write but what you write is unique and relevant. Use images, videos and GIFs to make your content more attractive.
2) Your website should be mobile friendly
As a large number of users access the web through a mobile device. If your website is not optimized for the mobile yet then it will hurt your mobile searchengine rankings.
You may lose many visitors because your website is not displaying properly on the mobile. By using Mobile-Friendly Test by Google Developers you can easily check whether your website is mobile friendly or not.
3) On- page SEO
On-page SEO is another method of optimization which helps to move your DA from low to high. It includes many factors including keyword density, heading tags, targeted keyword, permalink structure, meta description, titles, image etc.
- Keyword density– keep the density between 0.5 to 1.5%
- Heading tags– Use heading tags (H1,H2,H3,etc) to highlight points.
- Targeted keyword– Use focus keyword once in the first paragraph of your post.
- Permalink structure– Use SEO friendly permalink structure which contains your focus keyword.
- Meta description– Your meta description should have your focus keyword in it.
- Title– Use a rich and attractive title for your blog post with focus keyword.
- Image optimization– To boost your SEO status optimize your images.
4) Stay active on social media
As we all know the importance of social media. You will need to promote your content on social media in order to reach more visitors to your site.
Estimated number of users on social media such as facebook, twitter, LinkedIn, Pinterest and Google+ are 2.95 by 2020. Sharing your blog post on this platform will help to get connected with more readers and to get your referral traffic.
5) Choose a good domain name
Choose the domain name which is relevant to the content of the websites. For example, if your website name is related to SEO then you need to publish the content related to SEO only. Domain age also helps to increase your site ranking i.e the older your domain is, the higher your DA score.
If your site is 3 to 4 years older and still active it means you have been publishing high-quality content and your site is probably not a spam site.
6) Remove bad backlinks to your website
Every once in a while, you should check and search for any backlinks that are bad or toxic. Remove that toxic and spammy links that are affecting your site’s position on Google.
You need to keep your link profile clean. Many bloggers do not focus on it and it continues to harm your site bit by bit. You can easily remove the bad links using Google’s Disavow links tools.
7) Internal Linking
Many websites mainly focus on building external links and they overlook the importance of internal links. Internal linking helps to direct the visitors to what they are finding and helps to engage the visitors to spend more time on your website.
The best example of internal linking is Wikipedia whose DA score is 100. Internal linking reduces the bounce rate. Linking to your older post will make your current post more informative and attractive.
Monitor WhatsApp Chat of Your Staff
Monitor WhatsApp Chat of Your Staff
WhatsApp has turned out to be the commonly used instant messaging application in SMEs. The messenger has overwhelmed the conventional workplace communication app Skype. The majority of the business enterprises have been using WhatsApp messenger to communicate with the co-workers, customers, potential customers, and third parties. The application allows exchanging text messages, photos, videos, audios and document files of different formats. It offers audio and video one-on-one and group calls, status updates and location sharing. The broader range of features and functionalities has made this application the most effective communication app for the businesses.
However, the instant messenger may have a negative impact on the productivity of the workers if remains unmonitored. The communication tool can be used to have a meaningless conversation with the co-workers or to be involved in unproductive activities to kill the working hours. Also, the instant messenger facilitates workplace harassments and dissemination of confidential company information to the competitors.
The employers are needed to monitor WhatsApp chats of the workforces to get clues of disloyalty. Monitoring of the communication app also allows employers to prevent workers from getting involved in unproductive or malicious activities. This article discusses how employers and business managers can monitor WhatsApp chat of the staff.
How to Monitor WhatsApp Chat
There are numerous monitoring apps that enable the end-user to track the mobile phone and social media use of someone else. Generally, the monitoring apps are intended for employers and parents to supervise the cell phone spy use of workers and children. The app allows the end-user to remotely monitor the targeted cell phone through an online account. Once you install the software on the targeted mobile phone, you do not need to access that phone again to check out the data stored on it.
The spyware app allows tracking the social media apps including WhatsApp Messenger. It accesses the data relevant to instant messenger which includes messages, call logs, statuses, media files and friends list. The WhatsApp data fetched by spy app gets automatically uploaded to the online account of the spyware app. The employers can log into that account by providing the confidential credentials and view the data accessed via spy app.
What Can WhatsApp Spy App Do?
The WhatsApp surveillance software offers innumerable features to monitor and record almost all activities performed on the instant messenger. You can monitor WhatsApp messages, media files, status updates, and friends list.
Monitor WhatsApp Messages
The instant messaging app allows users to communicate with the people across the world. The workers can take the advantage of the messenger to have a discussion with co-workers, management and higher authorities. The WhatsApp spying app allows the employers to supervise these conversations to make sure they are not involved in unproductive and malicious talks. It monitors all incoming and outgoing instant messages for the employers to read all these conversations. The spyware app lets you monitor all internal and external conversations of the workforces to make sure there is no harassment content available in these conversations.
Monitor WhatsApp Logs
Not just the messages, the WhatsApp tracking app lets you access the call details of the instant messenger. You can find out when and who has received or made WhatsApp audio and video calls. If any of your workers are receiving frequent calls from rivalry group, it can be a sign that he is having second thoughts in mind.
Similarly, the WhatsApp call logs can provide you with evidence of harassment at the workplace. The spy software accesses the call logs of audio and video WhatsApp calls and uploads to the online account of the surveillance app. It shows the detail of each incoming and outgoing WhatsApp audio and video call, duration of these calls and contact numbers of callers and recipients.
Monitor WhatsApp Media Files
The widely used instant messenger allows users to exchange photos, videos, audios, and files of a different format. The tracking software monitors the media files exchanged via the instant messaging app. You can view the photos and videos exchanged by your workers and download the needed files for further evaluation.
Screen Capturing of WhatsApp Activity
The cell phone surveillance app lets you monitor and record almost all the activities performed on the instant messenger. The end-user can take screenshots of the monitored mobile phone by sending a remote command via the online control panel. As your worker starts using the WhatsApp Messenger, the tracking software begins taking screenshots. It leaves no WhatsApp activity unrecorded.
The Bottom Line
The importance of WhatsApp monitoring in business organizations cannot be denied. The spying app offers innumerable features to enable the employers to monitor almost all WhatsApp activities of the workforces. To get the WhatsApp spy app, you need to subscribe to TheOneSpy social media monitoring app to get it installed on the company-owned mobile phones. However, the use of spy software is legitimate only when it is used with the informed consent of the workers.
Inspire Yourself With This List of 5 Successful Online Entrepreneurs
Inspire Yourself With This List of 5 Successful Online Entrepreneurs
Does not always seem easy for us to look into the future and believe that our ideas and projects have feet to walk. Sometimes the very circumstances surrounding us have not eroded a promising future for risky ventures. Still, I am an apologist that good ideas deserve to jump from paper and move to reality because, after all, they are good ideas that change the world and lead the vanguard for tomorrow.
One of the sources of inspiration that I sometimes look for when I feel more unmotivated are the stories of those who have gone through what I went through and who have succeeded. Stories of completely vulgar men and women, many of whom had nothing to do but who, driven by their dreams, managed to make themselves giants of the business market.
Now, it’s time to share some of these stories with you. To you, who is sitting on the other side of the computer, I present the story of 5 online entrepreneurs who have not given up on their projects and who dominate the Internet today.
5 successful online entrepreneurs who are an example to follow
Pete Chasmore (Founder and CEO of Mashable)
In the mid-2000s, a young Scottish blogger never imagined that he would become a millionaire thanks to comments on technology. However, Pete Cashmore knew that there was interest in the content of his site, so he decided to invest seriously in Mashable . In a short time, this website has surpassed other important channels, such as Techcrunch, currently having 2 offices (USA and Europe ) employing 40 employees. Numbers? 42 million unique visitors per month and over 21 million followers on social networks!
Felipe Dib (Founder and Director of Online School You Learn Now)
In 2011, a young Brazilian entrepreneur launched the Jewellry Logo Design website. This online language teaching platform had as a differentiating factor to offer free English classes in free videos of just three minutes. That is, Felipe Dib understood how to use the time factor for language teaching in a way totally adapted to Internet users. This idea of democratizing access to language teaching in Brazil quickly won millions of users and became a success story.
Danielle Weisberg and Carly Zakin (Founders of Theskimm)
Unhappy with their daily work as news and documentary filmmakers on NBC News, Danielle Weisberg and Carly Zakin are betting on a practical idea and turning to the busy people of today’s world. That is, they have created a company called TheSkimm that provides an e-mail daily free newsletter with the main news of the day in a direct and summary form. Only with content of 150 words or leIt ss, there are already more than one million subscribers, especially students and executives of large companies
Fraser Doherty (Founder of Superjam)
After learning to make homemade sugar-free jelly or preservatives with her grandmother a 14-year-old Scottish teen realized that there was an opportunity to make money right in front of her. Then, Fraser Doherty began producing and marketing the grandmother’s product, selling door to door for neighbors. Then it started to supply small businesses, cafes, pastry shops and local markets. And it burst with joy when it started selling around the World through its Superjam e-commerce store , counting millions of units marketed.
John Vechey (Founder of Popcap Games)
He has the same path as many teenagers, but he had a very concrete dream. John Vechey started creating computer games early in college with 2 friends and when a company paid $ 45,000 for licensing a game they created, everyone had a clue as to what the future might be. That day they created PopCap Games that has a basic secret: they make games that anyone can play. Numbers? Downloading over 150 million copies and with just a single game, Bejeweled-o, have reached over 50 million sales!
My adventure in the Digital Marketing universe began in January 2014, when I joined the Soda Logos Digital team. Graduated in Communication Sciences with a specialty in Journalism, it took me half a dozen weeks to get my head around SEO, email marketing, e-commerce, and affiliates. Today, I write content on all these topics, hoping to bring to the audience the most current trends in Digital Marketing.