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The Value of Website Design & Development to Your Business

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No one needs to tell you that we are living in a digital age. Everything is going digital in one form or another. Who knows how virtual reality and augmented reality are going to transform the world, and what new surprises they are going to present once people get a hang of them. The internet has been around for decades now and every corner of the globe is aware of its presence and impact on both the social and business aspects of our lives. If you don’t yet know what role web development has in enhancing both the productivity and efficiency of your business, here’s what you are missing.

What is Website Development?

In case you don’t know, website development is simply giving life to a website or a company’s digital representative. Web design will mostly deal with the design aspect of a website while web development will deal with ensuring the website looks and works according to the design. Both professions are important because one cannot necessarily work without the other. Good web development has a number of invaluable benefits.

Brand Identity and Awareness

Did I mention before that everything is going digital? Well, from that perspective, a good website is what will represent your business in the digital world. Today, everyone is connected to the internet in one way or another. In fact, despite the human need to socialize and spend time with other fellow human beings, most people have found it much easier to interact with others on the internet. They spend most of their time online either looking at funny cat videos or checking what their old schoolmates or current workmates or secret crushes are up to.

The first place most people are likely to go to look for information about your company if they were to hear or read about it from somewhere, is online. And if they find nothing, they are likely to look for the same services elsewhere because today people are conditioned to consider serious companies as those with websites. If a company doesn’t have a website, then it must be insignificant. If this is how you want your company to be perceived, considering this time and age, then ignore this reality.

Having a beautiful and functional website will give your business a good reputation, increase the credibility of your services, and improve your company’s image.

Financially Reasonable

A good website development will provide you with a site that’s both beautiful and functional. As long as you have a website, it will be easier for people to access it online and gather any information they need about your company. If you were to use other traditional marketing methods to try and offer the same information, it would be significantly expensive. Websites function in a digital realm, where accessing and providing information is considerably cheap, both for the client and business. It’s much more affordable to establish an online presence and to maintain one. As you can see, both the business and client will have an affordable medium to fulfill each other’s needs.

Customization

Perhaps one of the most beautiful things about web development is that you can have a website that’s tailored specifically to your company’s needs. With a good web development firm, you can have a website that echoes the personality, characteristics, and culture of your business. If anything, this is what good web development does and accomplishes. This is an aim you should go for as far as web development and your business are concerned. You want your clients to always know they are on your website and not just another website online. You want them to feel your presence and spirit when they visit your site.

Support and Feedback

The most significant organizations will have a customer support team to help their clients with any issues that may arise. Most of the time, this customer support team will be standing by on telephones waiting for calls from clients. This is both expensive and time wasting. There are issues that are common. Solutions to such issues can be supplied in an FAQ (Frequently Asked Questions) section on a website. Also, using chat and quick messaging services and platforms is more reasonable and affordable to most clients and businesses. Such services will significantly reduce the amount of money you spend on such things as well as save you a lot of time to focus on other things that will improve your bottom line. Furthermore, it’s easier to reach and serve more clients online that it is using other methods.

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3 Comments

3 Comments

  1. Pingback: Best and Top Web Design Hack 2018 – SEO Expertnow – SEO Agency | SEO Company Gurgaon India

  2. Pingback: Top Ways to Build a Website for Small Business – Latest Indian Tech Startup News, Stories, Home, Education, Fashion, Travel, Entrepreneurs & Investors

  3. Smithc200

    August 11, 2018 at 5:13 am

    I think you have observed some very interesting details , appreciate it for the post.

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Top 7 Ways To Increase Your Website Domain Authority

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What is Domain Authority?

Domain Authority is a search engine ranking score developed by Moz which predicts how a website will rank on search engine result page (SERPs).

Websites with higher scores will have greater ability to rank. Domain Authority is determined using different factors such as linking root domain, Quality content, and a number of total links, into a single DA score. You can easily check it using MozBar, Link explorer and many more other SEO tools across the web.

How Does Moz calculate Domain Authority?

Domain Authority ranges from 1 to 100 as 1 being the worst and 100 being the best. It is calculated by the algorithm designed by Moz. It is easy to grow your score from 20 to 30 than to grow from 70 to 80.

Domain Authority between 40 to 50 is considered average, between 50 to 60 is considered good and above 60 is considered excellent.In these throat cut competition, every blogger wants their website to rank high in the search engine. So here we are discussing top ways to increase Domain Authority of your website.

1) Publish high-quality content

Content is king. In order to achieve a good DA score, you need to write quality content. Content is the only thing that attracts visitors and forces them to visits your site regularly.

Do not compromise with the content, it doesn’t matter how long you write but what you write is unique and relevant. Use images, videos and GIFs to make your content more attractive.

2) Your website should be mobile friendly

As a large number of users access the web through a mobile device. If your website is not optimized for the mobile yet then it will hurt your mobile searchengine rankings.

You may lose many visitors because your website is not displaying properly on the mobile. By using Mobile-Friendly Test by Google Developers you can easily check whether your website is mobile friendly or not.

3) On- page SEO

On-page SEO is another method of optimization which helps to move your DA from low to high. It includes many factors including keyword density, heading tags, targeted keyword, permalink structure, meta description, titles, image etc.

  • Keyword density– keep the density between 0.5 to 1.5%
  • Heading tags– Use heading tags (H1,H2,H3,etc) to highlight points.
  • Targeted keyword– Use focus keyword once in the first paragraph of your post.
  • Permalink structure– Use SEO friendly permalink structure which contains your focus keyword.
  • Meta description– Your meta description should have your focus keyword in it.
  • Title– Use a rich and attractive title for your blog post with focus keyword.
  • Image optimization– To boost your SEO status optimize your images.

4) Stay active on social media

As we all know the importance of social media. You will need to promote your content on social media in order to reach more visitors to your site.

Estimated number of users on social media such as facebook, twitter, LinkedIn, Pinterest and Google+ are 2.95 by 2020. Sharing your blog post on this platform will help to get connected with more readers and to get your referral traffic.

5) Choose a good domain name

Choose the domain name which is relevant to the content of the websites. For example, if your website name is related to SEO then you need to publish the content related to SEO only. Domain age also helps to increase your site ranking i.e the older your domain is, the higher your DA score.

If your site is 3 to 4 years older and still active it means you have been publishing high-quality content and your site is probably not a spam site.

6) Remove bad backlinks to your website

Every once in a while, you should check and search for any backlinks that are bad or toxic. Remove that toxic and spammy links that are affecting your site’s position on Google.

You need to keep your link profile clean. Many bloggers do not focus on it and it continues to harm your site bit by bit. You can easily remove the bad links using Google’s Disavow links tools.

7) Internal Linking

Many websites mainly focus on building external links and they overlook the importance of internal links. Internal linking helps to direct the visitors to what they are finding and helps to engage the visitors to spend more time on your website.

The best example of internal linking is Wikipedia whose DA score is 100. Internal linking reduces the bounce rate. Linking to your older post will make your current post more informative and attractive.

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Monitor WhatsApp Chat of Your Staff

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Whatsup Monitor

Monitor WhatsApp Chat of Your Staff

WhatsApp has turned out to be the commonly used instant messaging application in SMEs. The messenger has overwhelmed the conventional workplace communication app Skype. The majority of the business enterprises have been using WhatsApp messenger to communicate with the co-workers, customers, potential customers, and third parties. The application allows exchanging text messages, photos, videos, audios and document files of different formats. It offers audio and video one-on-one and group calls, status updates and location sharing. The broader range of features and functionalities has made this application the most effective communication app for the businesses.

However, the instant messenger may have a negative impact on the productivity of the workers if remains unmonitored. The communication tool can be used to have a meaningless conversation with the co-workers or to be involved in unproductive activities to kill the working hours. Also, the instant messenger facilitates workplace harassments and dissemination of confidential company information to the competitors.

The employers are needed to monitor WhatsApp chats of the workforces to get clues of disloyalty. Monitoring of the communication app also allows employers to prevent workers from getting involved in unproductive or malicious activities. This article discusses how employers and business managers can monitor WhatsApp chat of the staff.

How to Monitor WhatsApp Chat

There are numerous monitoring apps that enable the end-user to track the mobile phone and social media use of someone else. Generally, the monitoring apps are intended for employers and parents to supervise the cell phone spy use of workers and children. The app allows the end-user to remotely monitor the targeted cell phone through an online account. Once you install the software on the targeted mobile phone, you do not need to access that phone again to check out the data stored on it.

The spyware app allows tracking the social media apps including WhatsApp Messenger. It accesses the data relevant to instant messenger which includes messages, call logs, statuses, media files and friends list. The WhatsApp data fetched by spy app gets automatically uploaded to the online account of the spyware app. The employers can log into that account by providing the confidential credentials and view the data accessed via spy app.

What Can WhatsApp Spy App Do?

The WhatsApp surveillance software offers innumerable features to monitor and record almost all activities performed on the instant messenger. You can monitor WhatsApp messages, media files, status updates, and friends list.

Monitor WhatsApp Messages

The instant messaging app allows users to communicate with the people across the world. The workers can take the advantage of the messenger to have a discussion with co-workers, management and higher authorities. The WhatsApp spying app allows the employers to supervise these conversations to make sure they are not involved in unproductive and malicious talks. It monitors all incoming and outgoing instant messages for the employers to read all these conversations. The spyware app lets you monitor all internal and external conversations of the workforces to make sure there is no harassment content available in these conversations.

Monitor WhatsApp Logs

Not just the messages, the WhatsApp tracking app lets you access the call details of the instant messenger. You can find out when and who has received or made WhatsApp audio and video calls. If any of your workers are receiving frequent calls from rivalry group, it can be a sign that he is having second thoughts in mind.

Similarly, the WhatsApp call logs can provide you with evidence of harassment at the workplace. The spy software accesses the call logs of audio and video WhatsApp calls and uploads to the online account of the surveillance app. It shows the detail of each incoming and outgoing WhatsApp audio and video call, duration of these calls and contact numbers of callers and recipients.

Monitor WhatsApp Media Files

The widely used instant messenger allows users to exchange photos, videos, audios, and files of a different format. The tracking software monitors the media files exchanged via the instant messaging app. You can view the photos and videos exchanged by your workers and download the needed files for further evaluation.

Screen Capturing of WhatsApp Activity

The cell phone surveillance app lets you monitor and record almost all the activities performed on the instant messenger. The end-user can take screenshots of the monitored mobile phone by sending a remote command via the online control panel. As your worker starts using the WhatsApp Messenger, the tracking software begins taking screenshots. It leaves no WhatsApp activity unrecorded.

The Bottom Line

The importance of WhatsApp monitoring in business organizations cannot be denied. The spying app offers innumerable features to enable the employers to monitor almost all WhatsApp activities of the workforces. To get the WhatsApp spy app, you need to subscribe to TheOneSpy social media monitoring app to get it installed on the company-owned mobile phones. However, the use of spy software is legitimate only when it is used with the informed consent of the workers.

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